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Increase Auto Aftermarket Sales During Fall Car Care Month

Posted by Joe Gargiulo on Tue, Oct 25, 2016 @ 01:50 PM

It's not too late for consumers and auto aftermarket dealers to make the most of Fall Care Care Month by the Car Care Council. The campaign aims to increase auto aftermarket sales by creating promotional opportunities in April (National Car Care Month) and October. Funded and directed by the Auto Care Association, the non-profit's online "Industry Tool Box" provides resources, examples and pre-written messaging to help the auto aftermarket industry reach new customers and reinforce brand loyalty among existing ones.

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Tags: Auto Aftermarket

Autoafter Study: Mobile Devices Search for Tires and Wheels

Posted by Joe Gargiulo on Wed, Jun 15, 2016 @ 01:00 PM

A February 2016 Google study entitled “Vehicle Tires & Tires Parts” states that mobile queries for vehicle tires and tire parts grew by 42% in the fourth quarter of 2015. Meanwhile, desktop and tablet searches in the same category declined by 1% each. The 11-page update shows little change in desktop and tablet activity since May 2013, but a steady rise in mobile use over the same period.

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Tags: Auto Aftermarket

Increase Auto Aftermarket Sales with Cooperative Marketing

Posted by Joe Gargiulo on Wed, Mar 09, 2016 @ 07:00 AM

It is often said that "success is gauged by the company you keep" and the same can be said of auto aftermarket retailers in a global economy where stiff competition encourages mutually-beneficial relationships with auto dealerships.

The spotlight shines on three outstanding auto aftermarket retailers that specialize in servicing one make of vehicle. This exclusive commitment adds a degree of separation between them and parts houses targeting dozens if not hundreds of auto types. It also creates sensational opportunities for them to partner with like-minded dealerships and vice versa. The whole is certainly greater than the sum of the parts as these cooperative marketing efforts attract a broader consumer base to increase sales.

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Tags: Auto Aftermarket, Joe Gargiulo

Increase Auto Aftermarket Sales in a Global Economy

Posted by Joe Gargiulo on Tue, Feb 09, 2016 @ 07:00 AM

There’s a need — almost a demand — in today’s global economy for blue- and white-collar workers to remain competitive by reinventing themselves one or more times during the course of their careers. For example, marketing communications practitioners must be skilled in writing, computer and mobile apps, web design, social media, ecommerce and graphic design to keep up with the winds of change. College programs cover the basics, but individuals are obligated to continue their education long after the graduation ceremony.

Employees and employers in other industries, and even the mega industries themselves, are similarly challenged. Auto mechanics must study the sophisticated on-board technologies loaded into late-model vehicles; flooring companies need to stay on top of a growing selection of tile, carpet, laminate and wood products; and the tech industry is driven 24/7 to remain relevant.

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Tags: Multiple Check, Auto Aftermarket, Joe Gargiulo

How to Increase Click-n-Mortar Sales at Your Auto Parts Store

Posted by Joe Gargiulo on Fri, Jan 29, 2016 @ 04:00 PM

Charles Darwin didn’t anticipate this, but marketers have been assimilating his theory of natural selection into their strategies since the middle of the 20th century. Thus, the "survival of the fittest" among species may be applied to the marketing of auto parts where competitors large and small are jockeying for position and developing new methods of increasing sales. Brick-and-mortar stores in particular are feeling the pinch as they witness consolidation among some of the largest players in the field. Nevertheless, a window of opportunity exists, providing potential optimism for any parts dealer willing to make the effort in finding a viable niché.

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Tags: Check Guarantee, Auto Aftermarket, Joe Gargiulo

Auto Body and Auto Repair Shops Increase Sales Using Independent Parts

Posted by Joe Gargiulo on Tue, Dec 15, 2015 @ 10:00 AM

According to a report by the Quality Parts Coalition (QPC), Americans are choosing aftermarket parts from independent manufacturers over OEM parts when given the chance. The report, “Competition Drives Real Consumer Savings in Collision Repair,” was released December 2015 using data from the Certified Automotive Parts Association.

The numbers are compelling: Americans saved $363 million using independent parts for the top 100 collision repair parts used by consumers between 2009 and 2014 while the name brand items were 27 percent more expensive on average.

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Tags: Multiple Check, Auto Repair, Auto Aftermarket, Joe Gargiulo, Automotive

How Auto Dealers and Service Pros Protect Customers from Hackers

Posted by Tom Lombardo on Tue, Oct 13, 2015 @ 08:01 AM

When Wired hacked a Jeep back in July it left no question that today's autos are vulnerable to malicious attacks:

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Tags: Auto Repair, Auto Aftermarket, Tom Lombardo, Auto Dealerships

Auto Aftermarket Business Owners Know More than They Realize

Posted by Tom Lombardo on Fri, Oct 09, 2015 @ 07:00 AM

Negotiations for the Trans-Pacific Partnership have concluded and the U.S., Japan, Australia, Vietnam and eight other Pacific Rim nations -- not including China -- have agreed to lower trade barriers.

President Obama has a long battle ahead to get Congress to ratify it, and that may not be easy, especially since both of the next election's extremes -- Donald Trump and Bernie Sanders -- think it's a horrible idea.

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Tags: Auto Aftermarket, Tom Lombardo

Auto Aftermarket Entering Bull Territory

Posted by Tom Lombardo on Sun, Sep 27, 2015 @ 07:00 AM

Auto aftermarket owners and managers who focus on personal service, deep knowledge, and instant delivery have seen profits rise and market share expand, according to the Motor Equipment Manufacturers Association (MEMA).

And it's not just the big corporations winning.

AutoZone, Advance and O'Reilly control only 40% of the auto aftermarket. As a group their recent stock performance put them in the top ten in a field of 197 industries, and analysts expect them to continue enjoying 10% or better earnings growth through 2017.

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Tags: Auto Aftermarket, Tom Lombardo

New Product Category Will Help Auto Aftermarket Increase Sales

Posted by Tom Lombardo on Thu, Aug 27, 2015 @ 10:00 AM

According to the Automotive Aftermarket Suppliers Association, the vast majority of auto aftermarket business owners and managers fill ninety-five percent of their orders from stock, and keeping that fill rate as high as possible requires two things: first, demand for what you’ve got, and second, the means to close every sale.

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Tags: Auto Aftermarket, Tom Lombardo

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