The expected clear skies and 63-degree days make February a great time to be in Las Vegas. Beyond the great weather, 70-plus golf courses and unlimited entertainment, auto dealerships have found a more urgent reason to visit – the 2020 NADA Show. But what exactly are dealers looking for besides a mirage in the desert? The answer is a competitive edge in an industry with ever-increasing challenges. Some auto dealers bring “a shopping list” because they know exactly what to look for, but others hope to discover any type of advantage that presents itself. NADA, the National Automobile Dealers Association, is fully aware of the challenges, and has responded with four days of educational programming, a multi-venue exhibitor showcase, franchise meetings, and fun networking events. The 2020 NADA Show takes place Feb. 14 – 17, 2020 at the Las Vegas Convention Center. Those attending the tradeshow include auto industry leaders, manufacturers, exhibitors, experts, and auto dealership management.