---
title: "Important MWAA Topics: Continuation of SEAA Buzz"
description: Learn how CrossCheck's check processing solutions can help ISOs reduce surcharging and enhance merchant satisfaction at the MWAA conference. Visit Booth UE87 for insights.
image: https://www.cross-check.com/hubfs/1%20Stock%20Photos/iStock-530685719.jpg
---

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# Important MWAA Topics: Continuation of SEAA Buzz

Posted by [Patrik Jorgensen](https://www.cross-check.com/blog/author/patrik-jorgensen) | Wed, Jul 24, 2024 @ 12:46 PM

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![people at an event networking](https://www.cross-check.com/hs-fs/hubfs/1%20Stock%20Photos/iStock-530685719.jpg?width=779&height=520&name=iStock-530685719.jpg)

The Southeast Acquirers Association ([SEAA](https://www.southeastacquirers.com/conference)) conference in New Orleans was a whirlwind of insights and discussions. A major talking point? Surcharging and the potential impact on both merchants and consumers. There are sure to be many more discussions during the Midwest Acquirers Association ([MWAA](https://midwestacquirers.org/)) happening now in Chicago and CrossCheck’s own VP of Partner and [ISO Relations](https://www.cross-check.com/isos-resellers) Travis Powers will be on hand to answer questions and offer solutions to take to your merchant clients.

### How ISOs Can Leverage Check Processing Solutions to Help Clients

Here's where check processing comes in! CrossCheck, a leader in check payment processing, is here to help ISOs navigate this changing landscape. Travis was at the SEAA conference and will also be attending the upcoming MWAA conference in Chicago on July 24-25. Stop by Booth UE87 and chat with Travis to learn how you can empower your merchants to offer payment processing without the burden of prohibitive surcharges.

### High-Dollar Industries Still Rely on Checks

Checks remain a preferred payment method for a significant portion of consumers, especially in specific industries like:

- Auto Dealerships
- Auto Aftermarket
- Powersports
- Building Materials
- Heavy Equipment
- Medical
- Dental
- Veterinary

…and more. All these industries continually see a steady stream of check payments from customers.

By offering check processing alongside other payment options, ISOs can provide their merchants with a valuable tool to:

- **Increase Sales:** Customers who prefer using checks won't be discouraged by hefty surcharges, leading to a potential boost in sales.
- **Reduce Costs:** Check processing typically comes with lower fees compared to credit card transactions, saving your merchants money on processing costs.
- **Enhance Customer Satisfaction:** Providing a wider range of payment options improves customer experience and loyalty.

Don't miss out on this opportunity to be a hero to your merchants. Join Travis Powers at the MWAA conference or reach out to CrossCheck today to learn how to leverage check processing as your secret weapon against surcharging and keep your merchants ahead of the curve.

### Who We Are...

[CrossCheck](https://www.cross-check.com/) is a payment processing company with more than 40 years of experience helping merchants across many industries, including auto dealerships. Discover how our payment processing solutions can provide financial peace of mind and enhance your overall financial experience. Contact us today to schedule your consultation and take the first step toward simplifying your financial journey with CrossCheck.

 

 

 Topics: [Dentists](https://www.cross-check.com/blog/topic/dentists), [Heavy Equipment](https://www.cross-check.com/blog/topic/heavy-equipment), [Medical](https://www.cross-check.com/blog/topic/medical), [Building Materials](https://www.cross-check.com/blog/topic/building-materials), [Auto Aftermarket](https://www.cross-check.com/blog/topic/auto-aftermarket), [CrossCheck](https://www.cross-check.com/blog/topic/crosscheck), [Independent Sales Organization (ISO)](https://www.cross-check.com/blog/topic/independent-sales-organization-iso), [Construction](https://www.cross-check.com/blog/topic/construction), [Auto Dealerships](https://www.cross-check.com/blog/topic/auto-dealerships), [Auto Repair](https://www.cross-check.com/blog/topic/auto-repair), [Check Guarantee](https://www.cross-check.com/blog/topic/check-guarantee), [Check Verification](https://www.cross-check.com/blog/topic/check-verification), [Motorcycle Dealers](https://www.cross-check.com/blog/topic/motorcycle-dealers), [ACH](https://www.cross-check.com/blog/topic/ach), [Travis Powers](https://www.cross-check.com/blog/topic/travis-powers)

#### Written by [Patrik Jorgensen](https://www.cross-check.com/blog/author/patrik-jorgensen)

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