My first grade self was in the back of mom's car. As usual, I was contemplating what I could do to earn my freedom from the unwanted tasks my parents kept serving me. A conference for managers of dental offices was the furthest thing from my mind. “Hey Mom? Why do we have to brush our teeth?" Mom answered, "Because … your teeth will rot if you don't." On principle, I wasn't willing to let that sit: "Cavemen didn't and they were fine!" I sat back, anticipating permanent liberation from dental hygienic practices. "Yeah," Mom replied, "and cavemen died at 30." That day, I learned that (1) being a caveman was no longer a realistic opportunity for my future; and (2) teeth and dentists are important. Enter the 14th Annual Dental Management Conference on July 19 – 21 in San Antonio, Texas — an excellent choice for continuing education units (CEU), networking opportunities, and learning invaluable material in the company of other managers of dental offices.