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The Best Way to Help Customers Pay for the Cost of Auto Repairs

Posted by Harrison Friedes on Fri, Dec 28, 2018 @ 10:45 AM

According to a AAA survey, “One-in-three U.S. drivers cannot pay for an unexpected car repair bill."

The survey also stated that “64 million American drivers would not be able to pay for an unexpected vehicle repair without going into debt.”

Along those same lines, reports “the average auto repair bill comes to between $500 and $600 — and 1 in 3 motorists can't pay it without incurring debt.”

Given that many drivers on the road are unprepared for the high cost of vehicle maintenance and repair — and don't have the cash or available funds on their credit or debit cards — it would be wise for shops to know what they can do to help customers pay for the cost of auto repairs.

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Tags: Auto Aftermarket

Auto Aftermarket Sci-Fi Movie Car Costs and The Hoff [infographic]

Posted by Andrew Donahey on Wed, Mar 21, 2018 @ 12:00 PM

Don't hate! David Hasselhoff is huge in Germany, and as it turns out, so is the price tag on the Knight Industries Two Thousand, or just plain KITT to mere mortals such as ourselves. Lucky for us, the focus of this infographic is on the auto aftermarket cost of our favorite Sci-Fi Movie Cars and not the discography of The Hoff. (<<< "You're welcome" for that link right there!)

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Tags: Auto Aftermarket

Car Collectors: Why People Buy Old Cars

Posted by Brandes Elitch on Tue, Mar 20, 2018 @ 01:00 PM

When you go shopping for a new car, you probably have a checklist of what you are looking for. The checklist might include some of the following things:
  • Finances – what you can afford and likely be approved for by the bank
  • The driving experience you get at the dealership when you take a test drive
  • Styling preferences and brand image (e.g. luxury, near luxury, economy, etc.)
  • Perceived quality and reliability reputation
  • Your previous experience with the brand and the dealer
  • Maintenance plans and other options

But none of these things apply to car collectors who are looking for a specific year, make and model of a vehicle that was made 20 or 30 years ago. Actually, since the average car on the road today is 11 years old, 20 years old doesn’t seem so old anymore, does it?

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Tags: Auto Aftermarket

2017 SEMA Show: the Monster Event of the Auto Aftermarket

Posted by Joe Gargiulo on Mon, Oct 23, 2017 @ 07:00 AM

The SEMA Show takes place October 31 – November 3, 2017 at the Las Vegas Convention Center in Nevada. Produced by the Specialty Equipment Market Association to serve the auto aftermarket, the SEMA Show is billed as “the premier automotive specialty products trade event in the world,” drawing “the industry’s brightest minds and hottest products to one place.”

The trade-only conference delivers a wealth of information from auto aftermarket vendors, auto and light truck accessory dealers, auto parts stores, tire and wheel dealers, repair specialists and shops, racing engine builders and more. It’s a must-see event for buyers, managers, wholesalers or anyone in the auto aftermarket industry who is interested in expanding their knowledge.

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Tags: Auto Aftermarket

How to Find a Good Auto Mechanic

Posted by Brandes Elitch on Thu, Oct 12, 2017 @ 08:12 AM

Recently I spent some time with my old auto mechanic, Paul. By that, I don’t mean he is an old man (he just turned 50, which as we all know, is the new 30). I mean that for about 10 years, I brought my cars to him for maintenance and restoration. He had a day job at a car dealer, so he worked on my cars on the weekends.

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Tags: Auto Aftermarket, Auto Dealerships

Auto Aftermarket Dealers Rev Up for the 2017 SEMA Show

Posted by Jessica Beaudry on Wed, Oct 04, 2017 @ 11:46 AM

Each year during the first week of November, the Specialty Equipment Market Association (SEMA) hosts the SEMA Show for auto aftermarket dealers. The annual trade show welcomes industry professionals in manufacturing, sales, distribution and marketing of specialty-equipment parts, accessories, vehicle customization and vehicle performance enhancements. The 2017 SEMA show takes place October 31 – November 3 at the Las Vegas Convention Center in Nevada.

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Tags: Auto Aftermarket

Affordable Payments at the Transmission Shop

Posted by Joe Gargiulo on Thu, Aug 17, 2017 @ 12:04 PM

Jamie Jones is driving her twin teens to soccer practice and is alarmed when her 10-year-old Range Rover becomes powerless on the freeway. The engine is roaring, but the SUV feels like it is in neutral for periods lasting two or three seconds. As she will find out soon enough, the problem is a worn automatic transmission that slips between gears. Jamie and her family live in an affluent zip code near Houston, so having the high-end SUV repaired is only a minor inconvenience.

But what if the family in question drives a less expensive vehicle in a more modest neighborhood? The answer is that most people will go to their local transmission shop for a diagnostic and repair estimate.

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Tags: Auto Aftermarket

Increase Auto Aftermarket Sales During Fall Car Care Month

Posted by Joe Gargiulo on Tue, Oct 25, 2016 @ 01:50 PM

It's not too late for consumers and auto aftermarket dealers to make the most of Fall Care Care Month by the Car Care Council. The campaign aims to increase auto aftermarket sales by creating promotional opportunities in April (National Car Care Month) and October. Funded and directed by the Auto Care Association, the non-profit's online "Industry Tool Box" provides resources, examples and pre-written messaging to help the auto aftermarket industry reach new customers and reinforce brand loyalty among existing ones.

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Tags: Auto Aftermarket

Autoafter Study: Mobile Devices Search for Tires and Wheels

Posted by Joe Gargiulo on Wed, Jun 15, 2016 @ 01:00 PM

auto aftermarket study

A February 2016 Google study entitled “Vehicle Tires & Tires Parts” states that mobile queries for vehicle tires and tire parts grew by 42% in the fourth quarter of 2015. Meanwhile, desktop and tablet searches in the same category declined by 1% each. The 11-page update shows little change in desktop and tablet activity since May 2013, but a steady rise in mobile use over the same period.

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Tags: Auto Aftermarket

Increase Auto Aftermarket Sales with Cooperative Marketing

Posted by Joe Gargiulo on Wed, Mar 09, 2016 @ 07:00 AM

It is often said that "success is gauged by the company you keep" and the same can be said of auto aftermarket retailers in a global economy where stiff competition encourages mutually-beneficial relationships with auto dealerships.

The spotlight shines on three outstanding auto aftermarket retailers that specialize in servicing one make of vehicle. This exclusive commitment adds a degree of separation between them and parts houses targeting dozens if not hundreds of auto types. It also creates sensational opportunities for them to partner with like-minded dealerships and vice versa. The whole is certainly greater than the sum of the parts as these cooperative marketing efforts attract a broader consumer base to increase sales.

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Tags: Auto Aftermarket, Joe Gargiulo

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