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Motorcycle Dealers: How to Winterize Your Marketing Strategy

Posted by Jessica Beaudry on Fri, Dec 22, 2017 @ 11:11 AM

With much of the country experiencing mild temperatures this season, many riders have delayed winterizing their motorcycles. It’s still not too late, however, for motorcycle dealers in colder climates to advise consumers on how to prevent damage by providing winter preparation information in stores.

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Tags: Motorcycle Dealers

MIC and Motorcycle Dealers Impact Powersports Industry

Posted by Jessica Beaudry on Thu, Jul 13, 2017 @ 09:45 AM

Since 1914, the Motorcycle Industry Council (MIC) has worked to “preserve, protect and promote motorcycling” within the U.S. The not-for-profit national trade association supports motorcycle dealers, manufacturers, distributors and retailers through its advocacy efforts in expanding the industry and engaging new audiences. MIC offers dealers a collection of benefits including:

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Tags: Motorcycle Dealers

How Motorcycle Dealers Can Increase Winter Sales

Posted by Joe Gargiulo on Sat, Jan 09, 2016 @ 07:00 AM

With much of the country about to face the sharp blade of winter, motorcycle dealerships across America will have time to fine-tune their marketing strategies for next year’s riding season. Sooner or later, it will be wet and cold with snow and ice, and the number of customers walking into showrooms will dwindle down to a trickle. Consequently, there will be time to reminisce about last summer’s rides and tackle those long-overdue plans for the future. Looking ahead is great, but don’t lose sight of today because there’s still time to place warm bodies on those cold seats in the showroom. Start with the low-hanging fruit.

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Tags: Motorcycle Dealers, Joe Gargiulo, Increase Sales

4 Winter Projects for Motorcycle Dealers to Increase Millennial Sales

Posted by Tom Lombardo on Thu, Sep 10, 2015 @ 06:04 AM

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Tags: Motorcycle Dealers, Tom Lombardo

Motorcycle Dealers Increase Sales & Profit Because of the Movies

Posted by Tom Lombardo on Mon, Jun 29, 2015 @ 10:00 AM

It makes perfect sense that Mad Max: Fury Road features awesome motorcycles and is widely acclaimed as a “feminist movie.” Its main characters, including the heroine, use the bikes (among other things) to win their freedom from a misogynist patriarchy.

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Tags: Motorcycle Dealers, Multiple Check, Hold Check, Tom Lombardo

The Mysterious Nature of the Motorcycle Industry

Posted by Tom Lombardo on Mon, Apr 20, 2015 @ 02:00 PM

Heavyweight motorcycles constitute over 60% of the U.S. motorcycle market, and while barely-street-legal bikes fascinate us (the new Kawasaki can go 200 mph, the new Ducati has pistons four and a half inches across, and the new BMW has four strokes in-line, for starters) motorcycle dealers ready to expand their operations have a lot to gain by looking at how that heavyweight market operates.

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Tags: Motorcycle Dealers, Check Guarantee, Tom Lombardo

Fix.com on Why More Women are Riding Motorcycles

Posted by Andrew Donahey on Wed, Feb 25, 2015 @ 08:19 AM

Why More Women are Riding Motorcyles and How That's Driving Change 

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Tags: Motorcycle Dealers, Check Guarantee, Powersports

The Top 3 Dreams and 1 Nightmare for Snowbound Motorcycle Dealers

Posted by Tom Lombardo on Fri, Feb 13, 2015 @ 07:00 AM

Since this winter got off to such a strong start, burying half the country under snow earlier than it has in a decade, there’s a slight chance that you’ve been spending it practicing wheelies on your ice tires, trying to compete with the new Guinness Book record holder.  He did it at ninety miles an hour for 200 meters, and he has only one biological leg:

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Tags: Motorcycle Dealers, Check Guarantee, Tom Lombardo

Top Two Reasons Motorcycle Dealers Should Dream Big – NOW!

Posted by Tom Lombardo on Wed, Jan 28, 2015 @ 07:00 AM

Courageous motorcycle dealers may be perfectly positioned to breakout and expand their businesses over the course of the next few years.

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Tags: Motorcycle Dealers, Check Guarantee, Tom Lombardo

Working 200 Years of Tradition into Motorcycle Sales

Posted by Tom Lombardo on Fri, Dec 05, 2014 @ 03:41 PM

hold check, payment flexibility, increase sales
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Tags: Motorcycle Dealers, Multiple Check, Tom Lombardo

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