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Five Tools to Increase Sales at an Auto Parts Store

Posted by Joe Gargiulo on Wed, May 23, 2018 @ 07:45 AM

If you hear yourself saying, “we’re an auto parts store, not a savings and loan,” more often than you like, then perhaps you’ll stick around long enough to discover five tools to increase sales.

It’s no wonder you feel that way given the cost of card-terminal certifications in relation to time and money. Then there’s the problem with independent garages taking an extra 60 days to pay their monthly balances or even bouncing those checks. You’re in the business of moving auto parts to legitimate wholesale and retail customers, and you want to keep it that way.

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Tags: Auto Aftermarket, Increase Sales

NAHB Helps Construction Companies Increase Sales

Posted by Joe Gargiulo on Wed, May 16, 2018 @ 03:25 PM

According to the National Association of Home Builders (NAHB), construction companies and housing currently contribute 15 – 18 percent to the nation’s Gross Domestic Product (GDP). Those statistics and additional housing data are available via the organization’s website, including information about membership, blogs and publications, construction codes, educational opportunities and political advocacy.

The NAHB is a federation of more than 700 state and local associations representing more than 140,000 members. Approximately 33 percent are construction companies in home building and remodeling while the remainder “work in closely related specialties such as sales and marketing, housing finance, and manufacturing and supplying building materials.” Furthermore, NAHB members are responsible for constructing about 80 percent of the new single-family and multifamily homes in the United States each year.

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Tags: Associations, Construction, Increase Sales

NADA Show 2018 Inspires Auto Dealers to Increase Car Sales

Posted by Jessica Beaudry on Thu, Apr 12, 2018 @ 04:00 PM

Auto dealers, automotive manufacturers and other industry leaders gathered at the link Las Vegas Convention Center March 22 – 25 for the NADA Show 2018. Presented by the National Automobile Dealers Association (NADA), the event held 120 educational sessions categorized under eight learning tracks in traditional and interactive formats with the opportunity to earn continuing education units (CEUs). Alongside sessions, NADA Show 2018 ran an exhibit hall staged with the latest automotive products, services and technologies.

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Tags: National Automobile Dealers Association (NADA), Auto Dealerships, Increase Sales

Three DIY Workshops to Increase Building Supply Sales

Posted by Joe Gargiulo on Wed, Feb 21, 2018 @ 09:41 AM

Remodeling contractors typically see a flurry of kitchen makeover requests during the first quarter of every year that ultimately help increase building supply sales. The reason is simple: prepping holiday meals for family and friends is the surest way of finding flaws in kitchen design and functionality. Those same gatherings may also call out family bathrooms in need of facelifts.

Furthermore, even homeowners who are satisfied with their kitchen or bath may look at the specter of summer gatherings on a crumbling outdoor deck with considerable reservation.

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Tags: Building Materials, Increase Sales

Increase Profits with Returned Check Protection

Posted by Joe Gargiulo on Fri, Jun 23, 2017 @ 09:45 AM

Operating small-and-medium enterprises in the United States is expensive — no great revelation there.

The plethora of general business expenses may be common knowledge, but industry and vertical-specific costs may surprise more than a few business people. Nevertheless, most merchants would agree that “the cost of doing business” is a necessary evil in a competitive marketplace. Overhead may be broken down into anticipated and hidden costs.

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Tags: CrossCheck, Increase Sales

Auto Industry and VR Increase Sales, Save Money & Lives

Posted by Andrew Donahey on Fri, Dec 09, 2016 @ 07:00 AM

Will virtual reality be the epic, sales and marketing game changer that every auto industry pundit is predicting? Only time will tell, but the early returns are highly promising across many industries, and not just video gaming. For the purposes of this article, let's take a look at how virtual reality is being used in the auto industry.
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Tags: Technology, Auto Dealerships, Increase Sales

Increase Auto Aftermarket Sales During Fall Car Care Month

Posted by Joe Gargiulo on Tue, Oct 25, 2016 @ 01:50 PM

It's not too late for consumers and auto aftermarket dealers to make the most of Fall Care Care Month by the Car Care Council. The campaign aims to increase auto aftermarket sales by creating promotional opportunities in April (National Car Care Month) and October. Funded and directed by the Auto Care Association, the non-profit's online "Industry Tool Box" provides resources, examples and pre-written messaging to help the auto aftermarket industry reach new customers and reinforce brand loyalty among existing ones.

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Tags: Auto Aftermarket, Increase Sales

Energy Efficient Tips To Increase Sales for Building Materials

Posted by Maria Shayna Tzouvelekis on Tue, Jun 14, 2016 @ 10:00 AM

With energy being one of the most expensive resources in the world, this winter’s firm grip caused utility bills to remain inflated longer than residents would have liked. Spring officially began on March 20, but people in northern states contested the cold with space heaters, the common devices that provide supplemental heat and account for nearly 45 percent of the total heating bill in the average family home.

To address such extreme temperatures, building materials managers and hardware store leads can help consumers save big money by providing energy efficient upgrades.

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Tags: Building Materials, Increase Sales

Use Pull Marketing to Stimulate Building Supply Sales

Posted by Joe Gargiulo on Thu, Jun 09, 2016 @ 04:00 PM

For those marketing building materials, sometimes the conflict in our own heads is more difficult than the one waged with the competition. Do we push our products through the channels of distribution, or shall we pull them?

Push-pull marketing strategy is a significant component of the relationship between place and promotion, or one half of the Four Ps of Marketing: product, price, place and promotion. According to Marketing Made Simple, pushing relates to the process of “taking the product to the customer” while pulling concerns “getting the customer to come to you.”

Both approaches have coexisted for thousands of years and as long as people have been involved with merchandising. Often, a combination of the two schools provides a proper mix that is determined by the product category, the historic period or the marketer. Whatever the mix, the choices are truly endless for dealers wishing to stimutate building supply sales with pull marketing techniques.

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Tags: Building Materials, Increase Sales

10 Ways to Inspire Your Sales Team to Increase Sales

Posted by Maria Shayna Tzouvelekis on Tue, Jun 07, 2016 @ 10:00 AM

Keeping a sales team motivated can be hard work for an owner/operator or sales manager. In addition to engaging with potential clients and leads, you've got to hold it down on the sales floor and continually inspire employees to stick around and work harder. Salespeople may be short on motivation for a number of reasons.

According to Forbes.com, only 30% of employees in the US feel engaged and inspired by their careers. Common factors for workplace demotivation include micromanagement, lack of confidence in company leadership and plain ole’ boredom.

“It’s critical to find ways to ignite an entire department, not just identify your leading sellers,” says management consultant Doug Johnson. “You have to create a program that allows everyone to win at some level.”

With decades of experience and some tips from sales experts, we've accumulated a list of ten sure-fire ways to keep ‘em motivated to increase sales and perhaps make your supervisory position even more exciting.

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Tags: Increase Sales