One of the most famous books on running small businesses is called The E-Myth, which was written 30 years ago by Michael Gerber. He used to have an office just down the street from us here in Petaluma, but he has since moved to sunnier climes. The book sold 150,000 copies when it came out and Gerber was featured on many television talk shows. His successor book, The E-Myth Revisited, is one of the five top-selling business books of all time. It has been translated into 27 languages and is required reading in some MBA programs.
In a nutshell, Gerber says it’s a myth that most people who start small businesses are entrepreneurs, and also have tangible business skills.Read More