There is good news and bad news for anyone purchasing a forklift. First, the good news: there are dozens of web sites providing advice about purchasing new and used forklifts. Now, the bad news: there are dozens of web sites providing advice about purchasing new and used forklifts. The breadth and depth of online information is truly overwhelming. Researching a forklift purchase is different than researching most other goods. If one searches for “top rated cars,” Google returns 16M results. On the other hand, entering “top rated forklifts” is about as fruitful as looking for “top rated vacuums” — 648,000 and 729,000, respectively. There is also a huge contrast in the types of informational sources.