CrossCheck Blog

In our previous blog, we listed ways for consumers to leverage preparation as a means of speeding up the sales process at auto dealerships. As the old Boy Scout motto says, “Be Prepared!” This second article in the two-part series discusses how to accelerate the process once consumers arrive at dealerships. The discussion begins with a brief explanation of dealership interests.

A recent survey of 1,000 U.S. adults by Capital One Auto Finance found that most consumers are not confident when it comes to understanding the process of buying a car at auto dealerships. Only 20 percent of consumers feel sure of themselves when buying a car. On top of that, 62 percent of those surveyed believe they did not get the best price on the last car they bought. Ironically, almost half of those surveyed said that getting the best deal was the single most important part of the car buying process. Fully 82 percent said that negotiating the price is still necessary. In perhaps the understatement of the year, Jeff Rabinowitz, managing VP of Capital One Auto Finance, said, “The current state of trust and transparency in car-buying needs to be addressed.”

“Diagnostic equipment does not tell you what’s wrong,” said Gary Uyematsu, the national technical training manager at BMW of North America while discussing the auto service technician shortage. “It’s just a tool, and a diagnostician needs to interpret the messages.” Similarly, most articles about the auto service technician shortage provide the tools for analysis, but few sources have interpreted the messaging. This analysis of the shortage connects the dots and finishes with a holistic solution.

Leaving good impressions on clients is one of the most important priorities of any business. In addition, there is no better way to understand the value that companies offer than to hear it from the individuals who “buy the product.” CrossCheck recently visited President Kevin Massie of Napa Ford Lincoln who graciously allocated time to share his experience using CrossCheck services. In the below video, he talks about the reasoning behind how and why he chose CrossCheck to be his check guarantee provider for the last 12 years.