Debit cards have long been positioned as a low-cost, reliable way for merchants to accept payments. But recent data shows the risk equation has shifted. Today, merchants are absorbing a growing share of debit card fraud losses, even as fee structures and network rules remain largely unchanged. Recent analysis highlighted by PaymentsJournal, drawing on biennial data from the Federal Reserve, shows that merchants were responsible for nearly half of all debit card fraud costs in 2023. That marks a steady transfer of risk away from banks and toward the businesses accepting the payment, both in-store and online.
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