Don’t you wish fewer of your patients dodged their dental check-ups? In honor of National Dentists’ Day, March 6, focus on helping your patients see you as a champion for teeth and gums. The last thing a champion wants is to scare or hurt his charge. Even though you provide all the little incentives, including a calming ambiance, a friendly smile, and small trinkets for children, many people still try to avoid their visits. Help your patients view you as more than a dentist, the person who invades their mouths twice a year and prescribes advice and procedures that can wrack up alarming costs. Every time you interact with your patients, you have the opportunity to ease their anxiety. Each happy patient is one who is more likely to return another day and recommend you to someone, ultimately increasing your revenue.