The 2019 holiday season sales are expected to increase over last year, the 11th consecutive year they have done so since the Great Recession of 2007. More specifically, according to the National Retail Federation (NRF), holiday retail sales during November and December are expected “to increase between 3.8 percent and 4.2 percent over 2018 to a total of between $727.9 billion $730.7 billion.” These trends mirror economic improvements in the stock market as well as unemployment rates, giving merchants one more reason to anticipate greater holiday revenue.
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