“Reality is merely an illusion, albeit a very persistent one.” – Albert Einstein Most of us know from experience that “perception” and “reality” often have nothing to do with one another, even when we desperately try to accurately perceive what seems like physical reality. For example, when trying to discern what building materials managers and owners can expect for the remaining three quarters of the year, industry analysts look at as many facts as they can and then try to “perceive” what they mean.
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