TRANSACT 2019 is where professionals working in electronic payments want to be. ETA, the leading organization in electronic payments, presents its annual conference April 30 to May 2 at the Mandalay Bay Convention Center in Las Vegas. The event features three-plus days of seminar sessions, keynote presentations by leaders in payments technology, an exhibit hall, and networking events such as business luncheons and dinners, galas and awards presentations, and a golf tournament.
According to the Electronic Transactions Association, “TRANSACT is the one show focused solely on the business of payments technology … [and] the place where financial institutions, networks, payments companies, FinTech and technology innovators gather to make the deals that shape the industry.”
ETA anticipates over 500 companies and 4,000 people in attendance. Among them will be executives from independent sales organizations (ISOs), independent software vendors (ISVs), value-added resellers (VARs), payment facilitators, financial institutions, networks, and security and emerging technology companies.
This first article explores educational offerings and selected speakers. See part two for details about networking events and part three (written by Director of Partner Relations Brandes Elitch) for a behind the scenes look at TRANSACT 2019 after the show.
The Electronic Transactions Association is a global trade association representing more than 500 payments and technology companies. ETA members make commerce possible by processing more than $21 trillion in purchases worldwide and deploying payments innovation to merchants and consumers.
CrossCheck at ETA
CrossCheck has been an active participant in ETA (including the board of directors) since its earliest days.
Three current members of CrossCheck’s Partners and ISO Relations team will be stationed at booth 3009 during exhibit hall hours. ISOs and financial institutions are invited to discuss reselling and referral opportunities with Vice President Travis Powers, Director of Partner Acquisitions Brandes Elitch, or National Sales Trainer Todd Little.
TRANSACT 2019 presents over 40 seminar sessions in seven educational tracks dedicated to the most critical issues facing electronic payments. The event is approved for ETA CPP Continuing Education (CE) credits. “Credit is earned at the rate of one credit per 50 minutes of electronic transactions industry-related session time, including questions and answers, excluding lunches and breaks.”
The track titles and descriptions resonate with some of today’s most compelling topics:
- SMB Summit — a review of payment products and services to support SMB players.
- Payment Facilitators — a full-day workshop on how payment facilitators are furthering the reach and accessibility of merchants into the evolving payments space.
- Risk, Fraud & Security Technologies — emerging technologies and approaches that address key security challenges with a focus on risk management and fraud protection.
- Integrated Payments — sessions about the ongoing emergence of integrated software solutions at the point of sale that create endless possibilities to serve customers.
- 22nd Century Payments — sessions focused on emerging trends of accepting payments through new form factors such as mobile apps, contactless devices, autos, appliances and more.
- Payments’ NexTen Startup Programming — a review of the basics needed by new developers to be successful in the payments industry.
- ETA Law School — insights about the unique legal issues and challenges of the electronic payments space.
Vice President Jennifer Bailey of Apple Internet Services will deliver the opening keynote address. Bailey leads the Apple Pay team and was named one of 2018’s Most Creative People in Business. She will discuss the “latest mobile payments news and demonstrates how Apple delivers merchants and consumers a convenient and secure commerce experience.”
Main Stage Speakers
NCR Senior Vice President and General Manager Brian Hurdis and CEO Diane Vogt Faro team up to explain how NCR’s footprint and JetPay’s innovative solutions (recently acquired by NCR) create value for their customers and furthers the trend of consolidation in the electronic payments ecosystem.
Two TSYS executives — Philip McHugh, SEVP and president of Merchant Solutions; and Henry Helgeson, EVP and president of Integrated Solutions (and the former CEO and co-founder of Cayan) — will share their insights into the future of electronic payments.
“McHugh and Helgeson are at the forefront of how, why and where the payments industry is heading. They’ll bring crucial insights on evolutions in technology and merchant services, changes in corporate culture as a result of industry consolidation, and why establishing an integrated sales strategy to keep pace with new channels, new product offerings, and a variety of merchant verticals is so imperative.”
Director of Emerging Platforms Spencer Spinnell from Google’s Emerging Business Development program will conduct a fireside chat.
“Spencer is responsible for Google’s business development initiatives across the entire partner ecosystem spanning financial institutions, merchants, mobile network operators and technology partners, to name a few. Since joining Google in 2003, [he] has worked across numerous business segments and helped to develop and launch several new emerging products.”
His presentation will focus on the cross-functional engagement of Google and Alphabet companies that creates new services in consumer payments, including next-generation commerce products closely tied to the Android operating system.
Finally, a presentation entitled “Securing Commerce: From Click to Dip” will be directed by Linda Kirkpatrick, the executive vice president of US Merchants and Acceptance at Mastercard. She will be joined by “senior leaders from Worldpay and key merchant executives from Allstate and Verizon to talk about consumer realities, challenges of multichannel commerce, and what it means to secure for a converged physical and digital environment.”
Electronic Payments by CrossCheck
CrossCheck helps thousands of merchants with electronic check guarantee solutions. These services automate guaranteed check authorizations and deposits for merchants while eliminating trips to the bank.
Checks continue to be the preferred method of conducting B2B payments and large consumer purchases as corroborated by sources including:
- The Q3 2016 SMB Technology Adoption Index (the most recent version) which states that 97 percent of small and medium-sized businesses (SMBs) responding to the survey “still rely on paper checks to make and accept B2B payments — a one percent improvement since Q1.”
- An October 2018 webinar by PYMNTS.com indicating that businesses prefer paying with paper checks (specifically, 64 percent of B2B payments are made by check).
- “The 2017 Diary of Consumer Payment Choices,” a September 2018 report by the Federal Reserve Bank of Atlanta, stating that “Consumers tend to use cash and cards for lower-value transactions, and electronic payments and checks for higher-value transactions.”
CrossCheck offers lifetime residuals for resellers as well as a "no form, no hassle" Bank Referral Program for financial institutions.
ISOs and financial institutions interested in adding the value of electronic check guarantee services to their mix of merchant solutions may visit the Partners group (left to right, above from the 2018 TRANSACT: Todd Little, Travis Powers and Brandes Elitch) at booth 3009 in the exhibit hall or contact Vice President Travis Powers (800-654-2365 or email@example.com) after the conference for more information.