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Jessica Fernandez

Jessica Fernandez is a sophomore marketing major at Point Loma Nazarene University in San Diego, California. She enjoys reading and going on runs with her dog Oso.

Recent Posts

2017 Certified Flooring Installers Annual Convention

on Fri, Aug 04, 2017 @ 12:26 PM By | Jessica Fernandez | 0 Comments |
The 24th Annual CFI Flooring Convention and Expo takes place August 16 – 18 in Orlando, Florida. Produced by the Certified Flooring Installers, the event offers educational seminars and hands-on workshops taught by leaders in the floor covering industry as well as a chance to demo new products and great networking opportunities. The three-day convention begins at 10am, August 16 with an advisory board meeting, followed by a certification team meeting, registration at 4pm and a welcome reception at 6pm.
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Millennial Shoppers Seek Out Environmentally Conscious Companies

on Fri, Jul 28, 2017 @ 10:55 AM By | Jessica Fernandez | 0 Comments | Retail
Millennial shoppers have made a big impact on the way companies are changing things around. When looking at what inspires millennials to buy, a lot of purchases were made from eco-friendly or charitable companies. Products are being pushed by magazines and blogs that are popular in the realm of millennials, such as Darling Magazine and Refinery29. Millennials are buying clothes, beauty products, workout gear, accessories and even water bottles from companies that make donations from purchases and market their eco-friendly campaign. Millennials readily pay more for a product they know helps the environment or a charitable foundation.
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Viewing Millennials through the Corporate Lens

on Fri, Jul 21, 2017 @ 01:10 PM By | Jessica Fernandez | 0 Comments | Home Furnishings Veterinarians
A recent infographic published by the Wall Street Journal gives a fresh look at how corporations are viewing millennial shoppers. CEOs and executives continue to study Generation Y in an attempt to determine what they like and dislike. This comprehensive infographic features a year’s worth of company transcripts as well as commentary from CEOs from different industries on how they market and sell to this demographic.
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Affordable Purchases at Tack Shops for Equestrian Athletes

on Tue, Jul 18, 2017 @ 10:45 AM By | Jessica Fernandez | 0 Comments |
Horse shows originated in the 1800s in Europe, featuring civilians and military men. This popular sport started off as a way for foxhunters to continue hunting as the British Parliament started fencing properties off. Horses began to jump these fences, and a few years later, the French and the English began to jump horses and show them off as a sport. Like any sport, showing horses, racing horses and jumping horses boast dedicated and passionate athletes. The cost for these athletes to be fully prepared for a show, practice or competition is higher than most athletic events, considering that they’re not just buying for one athlete. Tack shops contain items for both the horse and human athletes, making it a one-stop destination that comes with a price.
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Hearing Aid Dealers Help Customers with Payment Options

on Wed, Jul 12, 2017 @ 01:00 PM By | Jessica Fernandez | 0 Comments | Medical
One fifth of Americans age 12 and over have reported hearing loss to some degree, according to a study by Hamilton Hearing, LLC. As of 2011, over 30 million people have reported hearing problems and 48 million people that have lost hearing in one ear, not including the 1,000 infants born with hearing problems. Hearing aid dealers now offer a wide variety of products that can help the hearing impaired. This list includes customizable hearing aids, support for kids and the latest in hearing aid technology. Here are a few of the outstanding hearing aid manufacturers as well as the seven most common types of hearing aids.
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What Consumers Say About Their F&I Experience at Auto Dealers

on Fri, Jun 30, 2017 @ 09:45 AM By | Jessica Fernandez | 0 Comments |
Auto dealers are aware of the dreadful feelings that accompany trips to their lot. Automotive News recently released a helpful webinar for car dealers, giving tips and tricks to make the auto purchasing experience more efficient. The webinar was given on June 22, 2017 and moderated by Phil Nussel, the editor in chief of Automotive News. The two speakers were Susan Bensinger, director of marketing at Front Office Solutions, and Jeff Stafford, the chief marketing officer at Superior Integrated Solutions. The webinar was available by invitation to subscribers. Future webinars can be accessed on their webinar page after signing up for membership.
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Home Furnishings Site Provides Wealth of Information to Dealers

on Thu, Jun 29, 2017 @ 04:25 PM By | Jessica Fernandez | 0 Comments | Home Furnishings Home Furnishings Association (HFA)
The Home Furnishing Association’s website is a comprehensive source for HFA members to obtain detailed information on industry news, membership programs, buying resources and more. The site opens to an organized landing page where the featured topics are presented in a slideshow underneath the main menu. Under the slideshow, there are icons that redirect to the Member Center, the HFA Store, RetailerNOW and Market Information. The landing page also includes the HFA Spotlight (upcoming events, specials and news) and the most recent blogposts.
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2017 MWAA Conference Brings Together ISOs

on Fri, Jun 16, 2017 @ 12:45 PM By | Jessica Fernandez | 0 Comments | Events / Conferences Independent Sales Organization (ISO)
The Midwest Acquirers Association Conference is bringing together payment professionals such as independent sales organizations (ISOs) and managed service providers (MSPs) from around the nation to network, share ideas and learn from industry leaders. Included in this group is CrossCheck’s Vice President of Partner and ISO Relations Travis Powers who will be at booth UE27. This year marks the 15th annual conference, and takes place at the Chicago Marriott Downtown Magnificent Mile. Attendees may register for the event here.
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Visit the Auto Repair Shop before Your Summer Road Trip

on Thu, Jun 01, 2017 @ 03:12 PM By | Jessica Fernandez | 0 Comments | Auto Repair
The adventure you’ve been waiting for all summer has arrived — your family’s annual road trip. The kids are squirming with excitement (and so are you) as you pull out of the driveway and make your way to Big Bear Lake … until you realize your brakes are failing, your engine is overheating and the tires are worn out. This calls for a visit your local auto repair shop. Summer is a popular season for road trips, and to prevent road trip stallers, Repairpal.com has helped us curate a list of summer car maintenance techniques that will help you (and your car) stay one step ahead of the heat.
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Automotive News Helps Auto Dealers Stay Informed

on Thu, May 25, 2017 @ 03:45 PM By | Jessica Fernandez | 0 Comments | Auto Dealerships
Auto dealers in need of a reliable news source will find Automotive News credible and user-friendly, helping dealerships and suppliers achieve success on many levels. Established in 1925, the web version of this weekly tabloid publication opens to an easy-to-navigate landing page and over a dozen roll-over headings with drop-down menus to narrow searches and topics.
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