CrossCheck Blog

We associate the 1960s with the Baby Boomers, but since members of that generation were still being born in 1964, the Civil Rights, Free Speech and “give peace a chance” movements were really pushed forward by the oldest Boomers, in their teens and twenties when the last members of their generation were still in the cradle.

As it turns out, car dealerships might have discovered the key to expanding your dental practice this spring and summer. You have more in common with dealerships than you might expect. You both provide products and services across a wide price spectrum, and people usually have to wait before they can engage you at any price point.

Heavyweight motorcycles constitute over 60% of the U.S. motorcycle market, and while barely-street-legal bikes fascinate us (the new Kawasaki can go 200 mph, the new Ducati has pistons four and a half inches across, and the new BMW has four strokes in-line, for starters) motorcycle dealers ready to expand their operations have a lot to gain by looking at how that heavyweight market operates.

It’s easier to sell things if you also marvel at them, and if bicycles can teach us anything about building materials, it’s that a little marveling can go a long way towards lucrative, long-term business relationships and higher sales.

Alert your community! You’re the first veterinary practice owner or manager to solve the alien abduction problem and you’re holding an open house to reveal your secrets!

Part of Pixar’s cleverly subversive 2008 hit movie, Wall-E, takes place on a gigantic spacecraft where society resembles life on a cruise ship. People never need to rise from their mobile recliners, so most are overweight and largely fixated on the next thing they can suck out of a cup with a straw. The two kids in this still don’t even look at each other to talk, preferring to engage the ever-present screen floating in front of them.

Given the ever-expanding variety of powertrains available and the increasing likelihood that Americans will be able to afford them, auto dealership owners and managers trying to guess what consumers will want in the next model year might be tempted to assume that the price of gasoline will be the most important consideration.

Three out of four Americans believe in the afterlife, and the largest study ever conducted to find out if they’re right made some tantalizing discoveries indicating that they might be. Taking that into consideration and adding the dramatic changes in people’s awareness of their own mortality, radical shifts in attitudes towards end-of-life care, and a newfound willingness to talk about these things, funeral home directors may find that they have a completely new way to market their services.

“Reality is merely an illusion, albeit a very persistent one.” – Albert Einstein Most of us know from experience that “perception” and “reality” often have nothing to do with one another, even when we desperately try to accurately perceive what seems like physical reality. For example, when trying to discern what building materials managers and owners can expect for the remaining three quarters of the year, industry analysts look at as many facts as they can and then try to “perceive” what they mean.

CrossCheck is proud to be an all-American company and it’s almost comical how well we fill the caricature that comes to mind when you imagine what that means. We raise money for charity and give food to the needy. When we hit sales goals we wear jeans to work. We have barbeques and ice cream socials. We’re located in a small town. And we’re proud of our local industries. When most people think of Sonoma County, they think of wine, but Petaluma got its start as a dairy town feeding a hungry San Francisco during the Gold Rush, and dairy is still one of our biggest industries.