Earlier in 2013, USA Today sounded the death knell in reporting the retailers that would be shuttering the most stores this year, which included Best Buy, Sears, and JC Penny. But you don’t have to be a major brand name to know that life for retailers continues to be a struggle. In the still-weakened yet ever-competitive economy, it takes far more than just a good product to stand out from the crowd. We offer some retail tips to make sure you don’t end up on the list for 2014. Introduce Demand It’s called a flash sale for a reason. Like the proverbial flash in the pan, it happens fast and it happens once. Otherwise known as, you snooze you lose. You may want to make a sale last as long as possible to reach every last customer, but people may be spurred to act if they feel they’ll miss out. Placing parameters on specials makes them, well, special. You can spread the word about flash sales through your social networking sites. Put it on your Facebook page, Tweet about it, and send an email or text blast to your faithful followers.
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