CrossCheck Blog

Tom Lombardo

EMV Deadline Fast Approaching - October 1, 2015

on Wed, Sep 23, 2015 @ 10:49 AM By | Tom Lombardo | 0 Comments |

On October 1 merchants who can't accept the new EMV chip-embedded credit cards will become liable for credit card fraud occurring at their business.

Specialty Retailers Ramp Up Sales Psychology for Year's End

on Tue, Sep 22, 2015 @ 09:18 AM By | Tom Lombardo | 0 Comments | Retail

It's possible that researchers at Carnegie Mellon have gotten a little carried away with their analysis of sales psychology. They took brain scans while people were shopping and found out that when they decide to buy, their "insular cortex" activates:

Dental Clinics Take the High Road

on Mon, Sep 21, 2015 @ 07:00 AM By | Tom Lombardo | 0 Comments | Dentists

Dentists may hold the key to a fundamental shift in American's perception of health care, and dental clinics that go out of their way to appeal to this new perspective stand to expand and increase their profitability.

Heavy Equipment Dealers and the Federal Reserve

on Sat, Sep 19, 2015 @ 07:00 AM By | Tom Lombardo | 0 Comments | Heavy Equipment

When trying to polish their crystal ball to divine how the Federal Reserve's meeting next week might affect the heavy equipment industry, most pundits focus on the capitalization rate in real estate. Since it's a basic ratio measuring the yield on a real estate investment, it changes constantly with market forces.

Reddit Juggling Forum Overwhelmed by Building Materials Dealers

on Tue, Sep 15, 2015 @ 07:00 AM By | Tom Lombardo | 0 Comments | Building Materials

As of yesterday the juggling forum on Reddit topped 5,000 members, and while the site doesn't attempt to explain why, the reason will be obvious to any owner or manager of a professional building supply company: you and your competitors are signing up to find business advice you can actually use.

Sales Secrets Auto Dealers Can Learn from Steel and Aluminum

on Mon, Sep 14, 2015 @ 02:17 PM By | Tom Lombardo | 0 Comments | Auto Dealerships

Great rivalries drive excellence. Think Red Sox vs. Yankees. Redskins vs. Cowboys. Berkeley vs. Stanford. In the car industry, the greatest excellence-driving rivalry has got to be the one between aluminum and steel. It’s been raging for a century, and both sides are convinced that they’ve already won – even while each side keeps surprising the other with new reasons why they haven’t.

Mind Over Matter Helps Medical Clinics Retain Patients

on Fri, Sep 11, 2015 @ 05:49 AM By | Tom Lombardo | 0 Comments | Medical

One in five patients with a distressing diagnosis will seek a second opinion. If they were diagnosed with cancer, more than half will seek one. While the second-opinion phenomenon is not new, the way its delivered and the impact it may have on your practice is.

4 Projects for Motorcycle Dealers to Increase Millennial Sales

on Thu, Sep 10, 2015 @ 06:04 AM By | Tom Lombardo | 0 Comments | Auto Dealerships Increase Sales

A Labor Day Holiday for Everyone - Especially for NASCAR Fans

on Fri, Sep 04, 2015 @ 02:27 PM By | Tom Lombardo | 0 Comments |

Over the thirty-two years we've been in business we've seen a lot of major changes in American labor. When we hung out our shingle in 1983 the personal computer barely even existed, for starters, so everyone in business expended a lot of labor writing with ancient instruments called "pens" to create ungainly three-dimensional databases by shoving "paper" into "folders" in rooms full of "filing cabinets."

Top 3 Secrets to Selling Home Furnishings to Millennials

on Mon, Aug 31, 2015 @ 03:26 PM By | Tom Lombardo | 0 Comments | Home Furnishings

Millennials are in their twenties and thirties right now and they know for a fact that they’re heroes. You better know it, too, if you want to sell home furnishings to them this year and next. In fact, you better know it if you want to sell any furniture at all, because your Millennial sale probably includes a Boomer sale, and vice versa.

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