Ready to make your millions running a car dealership? Don’t fall prey to the following possibilities. You could have the biggest inventory, the hottest specials, the hungriest salespeople, and the most prime location, and you’re still losing car sales. The question is not just why, but how. 10. Online review sites You know they’re out there, but no one really likes to talk about them. Yet if you’re not addressing online review sites and incorporating them into your marketing plan, you’re losing sales. Aggregators such as Yelp, Dealerrater, Edmunds, and CitySearch can make or break you. It’s unfortunate that it’s human instinct to only complain, but a quick check of these sites shows that when people do it, they do it loudly. Online review sites are a Wild West – there’s no moderation. You should, at a minimum, subscribe to site notifications so that when a review is posted – complimentary or negative – you can address it immediately.
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