Want ways to give your retail staffers more on-the-job satisfaction? It’s called employee buy-in, and it has nothing to do with the money they spend on products from your store! Buy-in is the idea of creating enjoyment, investment, and a sense of personal satisfaction from the job, and it doesn’t cost much. Here are some of our best ideas. Let them be experts. Remember the little recommendation cards in video rental stores? (Wait, do you even remember video rental stores?) It was a way for employees to show a little flair, a little expertise, and recommend items to customers. Bring it back to your store. Sell clothing? Let one employee a week put together an entire outfit on a mannequin. Dealing in electronics? Ask for tips and suggestions on what your workers themselves prefer and display them by the merchandise. Have your workers become the masters of a product in the store, letting them become the go-to in-store specialists.
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