Posted by Jessica Beaudry on Fri, May 18, 2018 @ 09:45 AM
Retail success for boating dealers involves reviewing the latest gadgets and trends and carefully selecting new products to stock in stores and online. From manufacturers designing vessels with new functionalities to ever-evolving marine electronics, technology continues to improve the boating experience. These advancements are providing enhanced comfort, reliability and safety. To meet consumer demands, remain competitive, increase consumer interest, improve sales and increase revenue, U.S. boating retailers can offer on-trend accessories. Below, the CrossCheck editorial team has compiled a sampling of top boating accessories for the 2018 season.
The number one product on Amazon’s marine electronics best sellers list is the TaoTronics Wireless Portable Bluetooth Transmitter. The water-resistant transmitter adds Bluetooth functionality to all audio devices that are not sold with the feature and enables audio devices to communicate with Bluetooth headphones and speakers or soundbar up to 33 feet. It provides 7– 8 hours of continuous audio playback or 140 hours on standby.
The 2018 Marine Electronics Guide is a “comprehensive buyer's guide for everything that's new, now, next in on-the-water technology.” In the 2018 guide, the electronics editors of Boating, Yachting, Salt Water Sportsman and Cruising World review 72 products. One top product listed within the Safety/Security section is the Fell Marine Man Overboard Basepack. Boaters running a small outboard-powered boat can wear the non-restrictive device as a wristband or clipped to a life jacket or pocket. Utilizing a wireless sensor, it will only shut the engine off if the wearer goes overboard.
Boaters are advised to wear life jackets at all times while on the water; this includes four-legged passengers. Regardless of a dog’s swimming abilities, all are vulnerable to rough water, fatigue, distractions, and boaters not seeing them in the water. Dogs Recommend, an online consumer resource for reviews and recommendations on dog related products, has selected the Ruffwear K9 Float Coat Dog Life Jacket as the “best option” for 2018 dog life vests. The vest provides both safety and support for all water situations.
Boating Magazine — the world’s largest powerboat magazine — highlights the JL Audio MX-Series Marine Speakers by JL Audio and its 2018 Water Sports Gear Guide. Developed with salt-fog and ultraviolet test equipment, the speakers are built to withstand the open-air marine environment. LED lighting produces a blue glow around the device’s woofer cone area to enhance the experience of evening boating.
In the article “Five Best Towable Tubes for Adults 2018,” The Marine Lab awarded the SPORTSSTUFF 53-2223 Super Mable Towable 4.9 out of 5 stars. The marine expert’s highest rated towable is built for speed with the ability to hold up to three riders. Safety features on the “inflatable chariot” include a comfortable backrest and multiple handles to keep riders from falling off at high speeds.
Boating Dealers Increase Sales in 2018
As boaters eagerly take to the water this season, a number will be scouring store shelves for new gadgets to enhance their summer activities. By selling trending products, boating dealers can attract new consumers and increase customer retention rates.
With over 30 years of experience providing leading check processing services to U.S. merchants, CrossCheck expertly assists boating dealers in reducing risk and increasing sales. Boating dealers can offer one or more of our services to draw in consumers with payment concerns.
CrossCheck’s Multiple Check service provides customers with additional time to fund purchases without using or applying for credit. For example, consumers purchasing items costing $1,000 or more can take the items home on the sale date by writing 2 – 4 checks that are deposited over a 30-day period by merchants. CrossCheck guarantees the funding of each deposit on all approved checks, allowing businesses to confidently accept check payments. Download our free guide to learn more.