As we see it today, there are three major industry disruptions confronting our auto dealer merchants: plug-in vehicles and alternative powertrains, gas price fluctuation, and threats to the dealership model. Plug-Ins Drivers of plug-in vehicles can be considered the least economically motivated and most ecologically-minded on the road. Clearly, there is consistent, rising demand shown in the graph below. So much so that auto dealers sold 37% more plug-in vehicles in the first six months of 2014 than they did in 2013. Looking at California alone, drivers doubled their plug-in purchases from 2012 to 2013, totaling over 42,000 plug-ins (and 2014 numbers are expected to drastically increase as well).
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