Posted by Jessica Beaudry on Wed, Jan 10, 2018 @ 11:00 AM
Furniture dealers located across the globe are preparing for the 2018 Winter Las Vegas Market (LVM) scheduled for January 28 – February 1. Held at the World Market Center campus (WMC) in Las Vegas, the largest home furnishings and décor market in the west showcases over 4,000 brands in a 5 million plus square-foot venue. Alongside product discovery, Winter LVM 2018 presents a schedule packed with seminars and events tailored to dealer needs. To plan accordingly, attendees can review the following programs selected by the CrossCheck editorial team.
Education Opportunities at LVM
Industry leaders will present innovative programming for designers, buyers and retailers. Attendees can earn Continuing Education Units (CEU) while uncovering business trends, top strategies and resources. Seminars are included with registration and will run from January 28 – 31.
Held on Sunday and Monday, Orientation for First-Time Attendees outlines how to navigate the WMC campus, products and categories displayed, educational programming, and amenities. Professionals will also receive market tips from experienced attendees and the Las Vegas Market team.
Valassis Marketing Manager Chip West takes a closer look at our current media landscape in How Media Influences Today’s Home Furnishings Consumers. Understand consumer profiles and how they consume and respond to advertising. West shares data illustrating how the relationship between consumers and media has evolved, along with major influencers in consumer purchase decisions.
Due to the consumer path to purchase greatly relying on digital technologies, furniture dealers must adapt company marketing strategies to remain competitive. Obtain a comprehensive digital marketing plan from speaker Jay Diamond of Netsertive, Inc. in his session Create a Marketing Playbook to Win the Digital Game. Diamond discusses budgeting, where to focus company funds and proven tactics for company exposure.
Using Buy Local Campaigns to Build Business equips independent brick and mortar retailers with the tools to compete against larger chain stores and Amazon. Carol L. Schroeder, author of “Specialty Shop Retailing: How You Can Succeed in Today’s Market,” demonstrates why the buy local movement is the “most powerful secret weapon” against giant retail companies. Key points include educating consumers on the benefits of buying local, spreading the message and how this campaign can increase sales.
A growing number of retailers are tracking in-store revenue produced by company website visits. Examine their results and learn how to track online visits and increase ROI by attending How to Track Website Visitors to In-Store Revenue. Speaker Scott Hill covers effective methods for online content and consumer engagement.
According to Podium’s Nick Miller, furniture businesses that are not “showing up in the top-three listings in Google’s Map Pack” are losing business due to poor online searchability. Miller’s session Stand Out in the Crowd: How Online Reviews Boost Your SEO reveals the differences between organic and local search, steps for optimizing a business website and how optimizing for local SEO can attract consumers.
In Expressing Color: Defining the Essential Color Trends for Home in 2018, Pantone Color Institute Trend Team Contributor Patti Carpenter encourages retailers to incorporate unique colors in store merchandise to stand out from the competition. Topics include key color trends and palettes for 2018 and an inside look at the selection of Pantone’s 2018 Color of the Year — Ultra Violet.
Discover key findings from the 2017 PPG Commercial Forecast in 2017 Color & Design Trends for Hospitality, Retail, & Office Interiors. PPG Architectural Coatings representative Maria Oliveira walks attendees through the company’s approach to researching the future of commercial design and explains influences, economic factors and cultural movements behind these trends.
Furniture Dealers to Attend Featured Events
From book signings to exclusive interviews, Winter LVM 2018 presents several events of interest to furniture dealers. Touring the Trends – Home Furnishings Highlights for Retailers guides small groups through new and expanded home furnishings showrooms on January 28 from 3 – 4 p.m. Reservations required.
Join retail service exhibitors in the HFA Retailer Resource Center (Bldg. B, Floor 10) for breakfast on January 28 and 30 from 7:30 – 9 a.m. and Happy Hour on January 29 from 4 – 6 p.m. During the market, visit CrossCheck, a longstanding LVM exhibitor, at Booth #22 to learn about our payment solutions for U.S. merchants.
Our expert representative Senior Vice President of Sales Charles Dortch III will present three key services designed to help merchants increase sales and reduce risk:
- Standard Check Guarantee — our basic check guarantee approval program
- Conversion Plus — an efficient electronic payment processing solution
- Remote Deposit Capture with Multiple Check — electronic check guarantee with a consumer-friendly payment option
By implementing one or more of our payment services, furniture dealers can enhance business success throughout the year. Multiple Check, for example, allows merchants to provide customers additional time to fund purchases without using or applying for credit. With this program, merchants deposit 2 – 4 customer checks over a 30-day period. Customers bring items home on the sale date and merchants can confidently accept checks while receiving guaranteed funding with each deposited check. Download our free guide to learn more.