CrossCheck Blog

CrossCheck Blog

Check Processing & Payments Information

The Lifetime Value of One Declined Check at Your Auto Dealership

Posted by Sara Holt | Thu, Sep 21, 2017 @ 12:49 PM

Many people prefer paying by check according to the 2016 Federal Reserve Payments Study. Checks declined by processing companies harm auto dealerships where losing a sale to just one declined check can have far-reaching consequences.

For example, one declined check for a down payment could result in the loss of three sales equaling a total of $146,000 if several values are considered (see the below infographic).

Referral Marketing

Word-of-mouth marketing has always been a powerful sales dynamic, but even more so via social media. Consequently, additional lost sales to family, friends and business associates may parlay into even greater lost revenue — all from one declined check.

Summary

auto dealer remote deposit capture

The above scenario paints a dismal picture of lost lifetime revenue over a period of 10 years or more.

Finally, factoring in the brand damage from one declined check is another liability to consider since your auto dealership relies on its good reputation to reach a broad customer base.

Download our free guide to learn how CrossCheck's Auto Industry RDC Solution (C.A.R.S.) can help your auto dealership increase its lifetime value by accepting more checks.

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About CrossCheck

CrossCheck, Inc., an established leader in the payment solutions industry, processes billions in check-transaction dollars annually throughout the United States. Since 1983, it has helped increase profits and reduce risk for businesses in verticals such as automotive, auto aftermarket, building materials, home furnishings, specialty retail, medical-dental and veterinary by providing efficient and affordable check verification, guarantee and conversion services. CrossCheck’s suite of services includes check conversion technology, web-based transactions, remote deposit capture and premium products for specific industries and applications. The company has offices in Petaluma, California and Irving, Texas.

Topics: Check Fraud, Auto Dealerships, C.A.R.S.

Written by Sara Holt

Sara Holt has 12 years of experience as a graphic designer in a variety of industries.