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Working 200 Years of Tradition into Motorcycle Sales

Posted by Tom Lombardo | Fri, Dec 05, 2014 @ 03:41 PM
hold check, payment flexibility, increase sales

 
  • 1. Working 200 Years of Tradition Into Motorcycle Sales ONLY: Motorcycle Dealers and Lovers
  • 2. Incredible Past Few industries have as colorful a past as the motorcycle industry Amazing characters, near-impossible technical feats, remarkable tenacity and passionate customers all make their contributions So let’s start at the beginning…
  • 3. 1903 Harley-Davidson William Harley and Arthur Davidson build the first production Harley-Davidson, designed to be raced in a velodrome, which were popular venues for bicycle races in those days. Their headquarters were on Chestnut Street in Milwaukee, and though the street’s name was later changed to Juneau Avenue, the company’s headquarters are still there.
  • 4. 1905 Harley-Davidson
  • 5. 1901-1903 Indian 1901: Oscar Hedstrom and George Hendee launch Indian Motorcycles in Springfield, MA. 1903: Hedstrom sets the world motorcycle speed record at 56 mph.
  • 6. 1911 Indian Single
  • 7. 1910-1912 Harley-Davidson 1910 Creation of their iconic logo 1912 Nine years after forming, the company has more than 200 dealers across America.
  • 8. 1919-1923 Bayerische Motoren Werke 1919: The Treaty of Versailles forbids Germany to manufacture airplanes, so BMW, which had been making airplane engines, turns its focus to motorcycles. 1923: Legendary BMW designer Max Friz invents the 486cc R It reaches a top speed of about 60 mph
  • 9. 1925 BMW R 32
  • 10. 1920 Harley-Davidson Eight years after starting, they're the biggest manufacturer in the world with 2,000 dealers in 67 countries. The company’s racing team so completely dominates the circuit they’re known as the “The Wrecking Crew” Their bikes become known as “Hogs” because the team’s
  • 11. 1920 Indian The Scout makes its introduction with a 42- degree V-Twin. Many aficionados consider the Scout to be the best bike they ever made
  • 12. 1920 Indian Scout
  • 13. 1923 Indian The Big Chief debuts with a 74 ci (1200cc) V-Twin.
  • 14. 1935 Indian Chief
  • 15. 1936 Harley-Davidson According to the Discovery Channel, the Harley- Davidson Knucklehead has “probably the highest sex appeal factor on record.” They add that if that bike hadn’t existed, Harley wouldn’t exist today. Faster than anything else on the market, it could hit a then-mind-boggling 100 mph.
  • 16. 1936 Harley-Davidson Enthusiasts removed as much of the machine as possible to make it lighter and faster, creating the first Choppers And this was the first Harley that growled with that throaty, world-famous “potato-potato” roar (more on that in a moment…)
  • 17. 1936 Harley Knuckle Head
  • 18. 1946 Honda After the war, Soichiro Honda realizes that Japan needs affordable transportation. He grafts war-surplus two-stroke motors from portable generators onto bicycles.
  • 19. 1946 Honda
  • 20. 1946 Ducati Ducati does something similar in Europe, but with a motor designed for the purpose, the 50cc Cucciolo (“pup”) Ducati will keep improving the Cucciolo expanding it to 60, 65, 98, and finally 125cc.
  • 21. 1946 Ducati Cucciolo
  • 22. 1953 Indian Indian ceases production after failing to sell many motorcycles in the post-war era.
  • 23. 1949 Honda Honda produces its first real motorcycle, powered by a 98cc two-stroke motor They call it Model D – “Model Dream”
  • 24. 1949 Honda
  • 25. 1958 Honda The Super Cub or Honda 50 will shortly become the world’s most popular motor vehicle – of any kind
  • 26. 1958 Honda Super Cub
  • 27. 1960 BMW The R 69 S is introduced, reaching a top speed of 109 mph.
  • 28. 1960 BMW R 69 S
  • 29. 1962 Suzuki At the Swedish Grand Prix the East German driver Ernst Degner defects to the west with his motorcycle The bike contains Germany’s greatest motorcycle engineering secret: expansion chamber designs Suzuki gets the bike, and in 1962 applies the technology to win the 50cc World Championship
  • 30. 1962 Suzuki RK67
  • 31. 1966 Hell's Angels: A Strange and Terrible Saga Maybe named after 1930 Howard Hughes film about aviation daredevils, Hell's Angels, and certainly named in the tradition of military fighter squadrons, the Hell’s Angels becomes a cultural icon as the 1960s heat up. Hunter S. Thompson publishes his iconic expose, launching his own career and greatly adding to the group’s outlaw mystique. Weirdly, after he earned the right to hang out with the group, the writer bought a BMW rather than a Harley-Davidson
  • 32. Circa 1970 Hells Angel’s
  • 33. 1963-1986 Suzuki 1963 U.S. Suzuki Motor Corp. opens in Los Angeles. 1986 The most important new Suzuki in a decade arrives in the U.S., the GSX-R750
  • 34. 1986 Suzuki GSX-R750
  • 35. 1969 Harley-Davidson The American Machine and Foundry Company (AMF) acquires Harley-Davidson Despite their success with bowling balls and other manufactures, they will nearly destroy the beloved motorcycle manufacturer. Quality rapidly plummets The market for “pre-AMF” bikes is stronger than for new ones.
  • 36. 1968 Honda Honda produces its 10 millionth motorcycle only 19 years after the company’s first bike rolled out of its factory
  • 37. 1969 Honda Honda releases the first mass-market bike to come with a disc brake, the CB750 It’s engines were sand-cast at first, and those bikes are the ones preferred by collectors.
  • 38. 1969 Honda CB750
  • 39. 1965 Ducati Release of the classic Mark 1 250, featuring a rare five-speed gearbox.
  • 40. 1965 Ducati Mark 1 250
  • 41. 1977 BMW The R80/7 is introduced and becomes a favorite of police forces.
  • 42. 1977 BMW R80/7
  • 43. 1983 CrossCheck CrossCheck, Inc., check guarantee service provider founded www.Cross-Check.com
  • 44. 1981 Harley-Davidson Vaughn Beals leads a group of executives to buy the company from AMF, which quickly agrees to the $75 million price tag. Industry analysts universally acclaim him for leading a remarkable turnaround. The first thing he does is implement world-class quality control.
  • 45. 1987 Harley-Davidson Fearlessly, the company petitions the government to LOWER the tariff on imported motorcycles, serving notice to global competitors that it welcomes a level playing field. It takes them on with, among other bikes, the classic Fat Boy
  • 46. 1990 Harley-Davidson FLSTF Fat Boy
  • 47. 1997 CrossCheck CrossCheck offers Multiple Check or Hold Check services Merchants can now accept more than one check for payment, with some checks deposited at a future date to match their customer’s cash flow. The service allows many CrossCheck customers to increase sales And they can do so risk free, since all verified checks are guaranteed
  • 48. 1997 Harley-Davidson The company crushes its competition on the level playing field. They build a new 217,000 sq.-ft. design center in Milwaukee. They buy a plant in Menomonee Falls, Wisconsin to build engines. And their new 330,000 sq. ft. plant in Kansas City produces Sportsters.
  • 49. 1997 Harley-Davidson Sportster
  • 50. 1995 Ducati 1995 The public gets to buy the 916 in reasonable quantities, and the bike’s design is immediately seen as a classic.
  • 51. 1995 Ducati Tamburini 916
  • 52. 2000 Harley-Davidson In the 1990s, somewhat whimsically, the company tried to trademark the “potato-potato” sound its engines make, but the U.S. Patent Office couldn’t quite get its head around the concept.
  • 53. 2000 Harley-Davidson In 2000 they dropped their application “Harley-Davidson owners from around the world [tell] me repeatedly that there is nothing like the sound of a Harley-Davidson,” explained their VP of marketing, Joanne Bischmann, “[and] that’s good enough for me and for Harley-Davidson.”
  • 54. 2000 Harley-Davidson Street Glide Special
  • 55. 2004 BMW The K1200S has a radical new across-the-frame four-cylinder motor pumping out 167 horsepower. With it, BMW alerted the competition that it was ready to go head-to-head for market share.
  • 56. 2004 BMW K1200S
  • 57. 1967-2006 Indian At the Bonneville Salt Flats, Burt Munro rides his modified 1920 Scout to an under-1000cc land-speed record. His 183.586-mph mark remains unbeaten today. The World’s Fastest Indian, starring Anthony Hopkins, hits the big screen in 2006, celebrating his remarkable achievement.
  • 58. 2006 The World’s Fastest Indian
  • 59. 2007 Ducati The 1098 evokes the Tamburini 916 The “Ducatisti,” as the company’s fans come to be known, love it.
  • 60. 2007 Ducati 1098
  • 61. 2003- 2008 Harley-Davidson In 2003 a quarter of a million people went to Milwaukee to celebrate the company’s 100th anniversary. Introduces the XR1200 in Europe, but demand in the U.S. is so strong they decide to sell it worldwide.
  • 62. 2003- 2008 Harley-Davidson XR1200
  • 63. 1999 Suzuki Targeting a mid-range market, Suzuki releases the Hayabusa and claims it is “the ultimate aerodynamic sport bike” It’s 1298cc liquid-cooled DOHC in-line 4-cylinder engine becomes the darling of land-speed racers. The name means “peregrine falcon” in Japanese.
  • 64. 1999 Suzuki-Hayabusa
  • 65. 2004 CrossCheck The Check Clearing for the 21st Century Act (or Check 21 Act) goes into effect It allows banks and merchants to scan checks and to treat the digital image as if it was the paper check “Remote Deposit Capture” gets it start, and will become a critical component of CrossCheck’s services
  • 66. 2001 Harley-Davidson Breakout
  • 67. 2006-2008 Indian 2006: Decades of wrangling that kept anyone from meeting the demand for Indian bikes finally ends. The newly formed Indian Motorcycle Company announces production in a new facility in King’s Mountain, North Carolina. 2008: Production begins on the 2009 Indian Chiefs
  • 68. 2009 Indian Chief
  • 69. 2009 BMW The S1000RR sport bike represents a major shift for the company. Its advanced traction control system arises from the company’s expertise in developing electronics systems
  • 70. 2009 BMW
  • 71. 2011 Ducati Ducati blows minds globally with its first true power cruiser, the Diavel.
  • 72. 2011 Ducati Diavel
  • 73. 2011 BMW Billing its new K1600 series as the ideal machine for curvy roads, these are the first BMWs powered by a six-cylinder engine.
  • 74. 2011 BMW K1600GTL
  • 75. 2013 CrossCheck Turns 30
  • 76. 2014 Harley-Davidson Surprising practically everyone, the company develops a prototype electric motorcycle Launching it on Route 66 (where else?), they drive forty of them to thirty dealerships across the country
  • 77. 2014 Harley-Davidson Critics and the public rave Believe it or not, they managed to hit upon a great signature sound for this bike, too
  • 78. 2014 Harley-Davidson Livewire
  • 79. 2013 Indian The 2014 Chief three-model lineup is introduced on August 3 at the Sturgis Motorcycle Rally.
  • 80. 2014 Indian Chief
  • 81. 2014 Zero More alternative power-train motorcycles are on the way The Vetter Challenge creates a race to spur that innovation It’s to be won by the motorcycle that can travel 171 miles at an average of 80 mph for the lowest energy cost
  • 82. 2014 Zero The closest a production electric motorcycle can come to this is a Zero S with a Power Tank that extends its range to about 88 miles And Zero wins it, with a total cost of 1.3 cents per mile.
  • 83. 2014 Modified Zero S
  • 84. 2015 Elio Three-wheeled motorcycles are nothing new, but ones designed to compete with cars are The Elio, another home-grown innovation that will be built in Troy, Michigan, might begin production in 2015 Founders promise 84 mpg and a sticker of only $6,800.
  • 85. 2015 Elio
  • 86. 2014 Zero The 2015 Zero S with the least range goes 113 miles Even better, it costs $600 less than the 2012 version And it has an App (of course) that allows the rider to check the bike’s vitals
  • 87. 2015 Zero S (not modified)
  • 88. 2014-2015 CrossCheck 32 Years and Counting We love motorcycle dealers Our suite of services can help you increase sales and reduce risk And we have the best customer support in the industry available 24/7/365 free of charge, staffed at our corporate headquarters in Petaluma, California Looking forward to hearing from you! www.Cross-Check.com 888-937-2249 * Most of the information in this slide show came from Wikipedia and motorcycle.com
  • View the deck on Slideshare here: http://www.slideshare.net/cross-check/working-200-years-of-tradition-into-motorcycle-sales 
hold check, payment flexibility, increase sales

Topics: Auto Dealerships

Written by Tom Lombardo