In an era when inbound marketing has become a driving force in many sectors, CrossCheck’s popular blog is attracting widespread attention by publishing nearly 15 articles each month to over 3,400 subscribers. The fully-optimized articles and primary web pages at cross-check.com have prompted an overflow of requests for guest submissions that inspired the formation of the CrossCheck Guest Writing Program and associated landing page in December 2016.
This program offers authors outside of the editorial team a chance to feature their own articles, infographics or videos on the CrossCheck Blog with a byline, short biography and professional links.
Above and beyond the inherent exposure, authors are invited to participate in a knowledge sharing effort with the CrossCheck Marketing team, including a 30-minute conference call with the marketing director to discuss the finer points of inbound marketing.
Furthermore, the landing page provides a wealth of information to anyone interested in learning the general principles of inbound marketing, including the meaning of value statements, the use of keywords and how to simultaneously address business-to-business (B2B) and business-to-consumer (B2C) audiences.
Featured Authors of the CrossCheck Guest Writing Program
Jamison Hutton
Jamison Hutton is a business and real estate enthusiast. He's a freelance journalist and loves writing about trends in the tech industry.
In his most recent piece, Hutton writes about smart furniture — home furnishings that integrate smart technology into their convenience and use. He goes on to give examples of these unique furnishings, mentioning built in phone chargers, furniture that generates electricity, and rocking chairs with built-in iPad docks. Hutton then writes how smart furniture will impact the future of the home furnishing industry and how furniture dealers can be prepared for this with CrossCheck’s Multiple Check Program.
Todd Bryant
As the president and founder of Bryant Surety Bonds, Todd Bryant is a surety bonds expert with years of experience in helping auto dealers get bonded and starting businesses.
In his latest article, Bryant informs CrossCheck’s audience about the phasing out of Washington wholesale licenses and how it will affect used car dealerships. He not only describes why the Washington wholesale dealer license is being removed, but goes on to explain how this will actually benefit sellers of used cars by increasing trust among consumers as well as improving business.
Vic Lance
Vic Lance, the founder and president of Lance Surety Bond Associates, is a surety bond expert who helps auto dealers get licensed and bonded.
Lance writes a summary of what he determines to be the most important updates to the franchise law that Ohio auto dealers need to know about. He educates his audience about the reimbursement calculations affecting auto dealers, the new obligations for motor vehicle franchisors, and the new “Local Market Conditions” rule and how these new additions simplify the process of selling new autos.
Summary
The CrossCheck Guest Writing Program presents a unique opportunity for those who love writing or want to share their expertise in specific business spheres. It also offers proven web presence for up-and-coming content creators.
Finally, organizations in search of payment processing options may download a free guide about Electronic Check Processing to learn how CrossCheck services can enhance sales revenue, mitigate risk, streamline transactions and automate banking.