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The Importance of Sleep to Increase Home Furnishings Sales

Posted by Brandon Weaver | Thu, Apr 23, 2015 @ 10:23 AM

Doctors and sleep experts agree that adequate sleep is just as important as eating healthy and exercising. We spend up to one-third of our lives asleep, as you certainly explain to customers considering a new bed, but according to the U.S. Department of Health & Human Services 35% of U.S. adults take less than seven hours of sleep during a typical 24-hour period.

They shouldn’t:

Sleep Duration Recommendations

Lack of sleep causes irritability, higher risk of injury, and even more health risks but rather than bring up negatives, it might be wiser to call your customer’s attention 23 benefits of getting more sleep.

And while you’re at it, you might bring those benefits to bear on your business as well.

The Best and Worst of REM Sleep

That deep, waking-up-stretching-and-smiling sort of sleep comes from REM sleep. REM stands for “Rapid Eye Movement,” which – as its definition implies – causes your eyes to move quickly in different directions. This sleep stage usually happens 90 minutes after you doze off and accounts for about 20 percent of total sleep time

Dreaming often takes place during REM sleep. Even with its benefits, REM sleep is not all good. REM sleep behavior disorder occurs when “nerve pathways in the brain that prevent muscles from moving become active” causing sleepers to physically act out their dreams (kicking, talking, and remembering your dream when waking up). Over time, the condition can worsen and ultimately progress into neurodegenerative diseases such as Parkinson’s disease.

But most of the time, it’s all good. There are five amazing things your brain does while you sleep. No doubt REM sleep can improve all of them, especially creating memories, making creative connections, and remembering how to perform physical tasks. This is true so much so that a 45-minute nap can boost your memory recall by five times.

Power Naps Create Powerful Ideas

Benefits of Sleep Home Furnishings

A growing perk among U.S. companies is to offer employee nap rooms to recharge and get some additional shut-eye. The Huffington Post has nap pods and the company that makes the marketing software we use, HubSpot, does too. HubSpot founder Brian Halligan created them for employees because naps have been a big source of creative inspiration for him. He says, “once in a while I come up with a really good idea. Maybe I’ll come up with two in a month. Those two inevitably happen when I’m either falling into a nap, or coming out of a nap…”

As a mattress dealer, you might find it relatively easy to bring these advantages to your employees as well. And if your sales staff is sharper and more creative due to it, why not inspire your customer the same way?

Warranty vs Great Zzzzz’s

The mattress industry is notorious for emphasizing price and warranty to attract buyer attention. Albeit important, that might not be enough. Since buyers are more educated than ever with online search, consider developing online content around appropriate industry keywords such as “better sleep,” “importance of sleep,” and “health sleeping facts.”

The more you can educate bed shoppers on the benefits of the quality of sleep, the more likely they will see your business as a thought leader and expert in mattresses. Couple your thought leadership with your price and warranty promotions and customers may soon be visiting your website and walking through your doors in record numbers.

Use It to Win the World Series – Three Times

Embracing all this might impact your business the way it did the San Francisco Giants.

Normally during the Major League Baseball playoffs, teams will fly to the opposing city right after a game to settle in before the next game. Starting in 2010, after consulting with Dr. Chris Winter, the Medical Director of the Marshall Jefferson Hospital Sleep Medicine Center, the Giants decided to mix it up.

Now after playoff games they sleep in their home beds, get a full night sleep, and travel the next day.

This totally disrupted the players’ routine and was initially met with hesitation and skepticism, especially since professional athletes are creatures of habit. Many take a pre-game nap, for obvious reasons, and a lot of them have superstitious habits like eating the same pre-game meal or wearing magic socks or whatever. Who is to argue? The Giant’s didn’t – all they did was go with the science. What happened the first year? Their first World Series Win. Then what? Two more in four years.

Get More Sleep, Yourself

Worth considering. You may guarantee low prices, same-day delivery, and a comfortable night sleep. You might sell more mattresses and furniture by having your employees take power naps. You might inform your customer that your products can dramatically improve their life.

And you might take a nap yourself, because out of those twenty-three benefits number ten is the most important: You’ll be less likely to make risky financial decisions.

So stretch out a yawn and then give us a call. We guarantee that your customer’s checks fall to your bottom line, and that we’ll be here for you 24/7/365. We guarantee that you and your customers will love our Multiple Check payment service which lets you offer a payment plan that’s not financing, that doesn’t require a credit check, and that can match your customer’s payment to their cash flow.

Using Multiple Check guarantee service, higher sales don’t have to be a dream, they can be a reality.

Complimentary Consultation

 

Topics: Home Furnishings, Increase Sales

Written by Brandon Weaver