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What the HFA Can Offer Home Furnishings Dealers

Posted by Isabella Passey | Thu, Nov 02, 2017 @ 03:50 PM

home furnishings dealersThe Home Furnishings Association (HFA) is a well-known name in the home furnishings industry. HFA membership allows home furnishings dealers access to networking events, customized packages designed to help save money, educational resources, and operations products created to simplify business. The HFA website is a great destination for members to acquire knowledge and stay in tune with buying opportunities and the latest news.

Who We Are

Customized Membership Packages

home furnishings dealersThe HFA offers packages to home furnishings dealers and services that are specifically tailored to their members’ needs as well as created for the purpose of saving both money and time. The HFA partners with many businesses and organizations to provide a spectrum of services and a large array of categories to home furnishings dealers:

  • Advertising & Marketing
  • Finance & Banking
  • Freight & Logistics
  • Government Relations
  • Human Resources
  • Insurance
  • Operations
  • Publications & Manuals

Next Generation Now

Next Generation Now is a program created with the purpose of developing the industry’s next generation of leaders through tools such as social networking and networking events. The programs intended outcome is to supply a voice to the particular needs of future generations within the furnishings industry.

“Developed to assist the sons, daughters and key managers in becoming the future leaders of their family’s furniture business, the group holds meetings, social events and round table discussions all focused on critical skills the youthful group needs to transition into leadership roles.”

Events

Networking & Events

The Home Furnishings Association helps connect their members to new home furnishing events that create home furnishings dealersopportunities for networking. Some of the upcoming events featured this month on the HFA website are the High Point Market Conference as well as the Dallas Ashley Marketing Show, and the 2018 Winter Las Vegas Market (January 28 - February 1) and the 2018 Summer Las Vegas Market (July 29 – August 2).

Home furnishings dealers can find CrossCheck’s booth located in the HFA Retail Resource Center during the winter and spring Las Vegas Market.

Resources

Education Opportunities

As a member, furniture dealers gain access to all the educational opportunities and training that the Home Furnishings Association provides. These resources consist of the HFA products store, webinars, the HFA blog, RetailerNOW, and links to additional home furnishings industry resources.

Below is a list of the HFA webinars featured in October 2017:

  • Driving Traffic, Increase Sales, and Boost Loyalty with a Private Sale
  • Drive Even More Sales By Leveraging Your Smart, Interactive & Connected Website
  • 3 Keys to Delivering Great Customer Experiences

HFA Buying Source

This program is designed to connect members directly to independent furniture dealers, making it more profitable home furnishings dealersand competitive for both parties. Members have access to buying programs with over 40 suppliers, including pricing discounts, rebates, and terms concessions:

  • Majestic Home
  • Southern Motion
  • Best Home Furnishings
  • Coaster Co.
  • Furniture of America
  • Karastan Rugs
  • Liberty Furniture

OmniSource

OmniSource is an online marketing resource, supplying its members resources and vast experience in the home furnishings industry to unite them with more customers via the web. They achieve this through:

  • High definition images
  • Featured product catalogs
  • Optional shopping cart
  • Detailed product features
  • Clearance catalog
  • Video ads
  • Email marketing
  • Website search engine optimization

RetailerNow

RetailerNow is a publication of the HFA keeping all its members up to date on the newest happenings in the industry as well as the latest innovations, products, and services created.

HFA Blog

The HFA Blog is a forum for news as well as creative and thought-provoking discussions that take place in the home furnishings industry. Recent published articles include:

home furnishings dealers

CrossCheck’s Longstanding Partnership with the HFA

As a recommended service provider to HFA, CrossCheck creates programs that help home furnishings dealers increase sales revenue and mitigate risk while saving time and money. In particular, the Multiple Check service is especially helpful to consumers as well as merchants.

Consumers write 2 – 4 checks to cover the cost of their items, all bearing the same purchase date. Dealers deposit the checks on dates selected by each consumer over a  30-day period to receive guaranteed funding. Meanwhile, consumers take home their items on the purchase date without delay. It’s better than credit card purchases, financing or even layaway, and it’s really that simple. Download our free guide to learn how Multiple Check can improve sales in your home furnishings store.

Multiple Check Insider's Guide

Topics: Home Furnishings, Home Furnishings Association (HFA)

Written by Isabella Passey