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Viewing Millennials through the Corporate Lens

Posted by Jessica Fernandez on Fri, Jul 21, 2017 @ 01:10 PM

A recent infographic published by the Wall Street Journal gives a fresh look at how corporations are viewing millennial shoppers. CEOs and executives continue to study Generation Y in an attempt to determine what they like and dislike. This comprehensive infographic features a year’s worth of company transcripts as well as commentary from CEOs from different industries on how they market and sell to this demographic.

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Tags: millennials

Federal Reserve Study About Auto Sales: Don't Discount Millennials

Posted by Maria Shayna Tzouvelekis on Wed, Jul 27, 2016 @ 04:00 PM

With so many alternative modes of transportation on the market today, the automotive industry is keeping a close eye on new-vehicle purchasing data with the hope that sales don’t decline. Studies continue to analyze Millennials, questioning how their ride-sharing preferences and high student debt will affect auto sales.

A recent Federal Reserve study entitled The Young and the Carless? The Demographics of New Vehicle Purchases revealed new light-vehicle sales by four main age groups over the past 15 years: 16–34, 35–49, 50–54, 55 and over.

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Tags: millennials, Auto Sales

Best Infographic Ever: Millennials’ Influence the Payments Industry

Posted by Isabella Passey on Thu, Jul 07, 2016 @ 04:00 PM

It’s no secret that Millennials are one of the most interesting and scrutinized generations over the last 100 years. Growing up in a time of technological advancement and economic collapse has provided them with a different demeanor and set of practices than previous generations. In May 2015, Goldman Sachs did a study on the Millennial generation and how their behavior has produced new movement in the economy. Through these growing trends, Millennials are influencing future changes in the payments industry. The lengthy, interactive infographic is a work of art and worthy of reviewing its comprehensive content.

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Tags: millennials

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