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Winter Boat Workshops at Boating Dealerships

Posted by Joe Gargiulo on Wed, Jan 30, 2019 @ 09:45 AM

At the start of this new year, recreational boating is currently limited to viewing frozen silhouettes in millions of backyards across America. While consumers and boating dealerships long for warmer temperatures, both parties can benefit from winter boat workshops over the next few months.

Boats sustain considerable exposure from the elements while they are in the water, so boating dealerships can provide a first line of defense by offering workshops that focus on the essentials. These monthly workshops should start in January or February and continue through May. The breadth of these DIY projects can consume large chunks of time, so getting an early start is critical.

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Tags: Boating, Powersports

Must-Stock Accessories for Boating Dealers in 2018

Posted by Jessica Beaudry on Fri, May 18, 2018 @ 09:45 AM

Retail success for boating dealers involves reviewing the latest gadgets and trends and carefully selecting new products to stock in stores and online. From manufacturers designing vessels with new functionalities to ever-evolving marine electronics, technology continues to improve the boating experience. These advancements are providing enhanced comfort, reliability and safety. To meet consumer demands, remain competitive, increase consumer interest, improve sales and increase revenue, U.S. boating retailers can offer on-trend accessories. Below, the CrossCheck editorial team has compiled a sampling of top boating accessories for the 2018 season.

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Tags: Powersports, Boating

Off-Season Promotion Strategies for Boating Dealers

Posted by Jessica Beaudry on Mon, Feb 26, 2018 @ 09:40 AM

Each winter a familiar pattern occurs; consumers located in colder reigons pack up boating equipment and move their vessels into storage, leading to a seasonal decline in consumer visits and sales. While the downtime can cause concern among boating dealers, the slower pace provides an opportunity for business improvement. To draw in consumers during the colder months and increase customer satisfaction rates and revenue, dealers can consider applying one or more of the following strategies.

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Tags: Boating

Marine Dealers Attend Annual Conference & Expo

Posted by Joe Gargiulo on Thu, Dec 28, 2017 @ 12:50 PM

The 2017 Marine Dealer Conference & Expo (MDCE) took place December 10 – 13, 2017 at the Orange County Convention Center in Orlando, Florida. The four-day event was produced by the Marine Retailers Association of the Americas (MRAA) and Boating Industry magazine, providing marine dealers with over two million square feet of exhibitor space and a variety of educational, networking and entertainment opportunities. Read More

Tags: Boating

Multi-Purpose Boating, Family Fun and Down Payment Help

Posted by Brandon Weaver on Tue, Dec 23, 2014 @ 07:00 AM

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Tags: Boating, Brandon Weaver

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