Home improvement projects can significantly help raise the value of existing homes and help consumers make a substantial profit. Whether it's adding a bedroom, remodeling the kitchen or repairing the roof, these improvements all help increase the home's value. It also reduces the amount of work a home buyer needs to perform once they purchase the home - good news for baby boomers.
Whether it's to look good in kids' school pictures, cure an achy molar or shine up those pearly whites, maintaining good oral health is important for everyone. Strong healthy teeth, a pretty smile and fresh breath are just some of the benefits of daily maintenance and routine dental visits. In fact, according to the American Dental Association a person's smile outranked eyes, hair and body as the most important physical feature.
Whether you promote special holiday sales or not, shoppers will be out in full force in the coming weeks and will be bringing their check books. This bodes well for hardware stores, contractors, painters and many others in the building supply industry.
Woodstock, Watergate, Vietnam, Nixon resignation... those that lived through these turbulent times in the 60s and 70s are getting close to retirement. As they move into the golden years, Baby Boomers are seeing the fruits of their labor as they plan for the changes that lie ahead. Boomers were born between 1946 and 1964 and number around 80 million. Baby Boomers are the most affluent group with plenty of disposable income and savings. How then do marketers reach this important group and what values do they need to employ to ensure success?