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The SEAA Conference: a Royal Event for the Acquiring Industry

Posted by Joe Gargiulo | Mon, Mar 12, 2018 @ 09:40 AM

acquiring industryThe Southeast Acquirers Association (SEAA) presents its annual conference on March 12 - 14, 2018 at the Loews Royal Pacific Resort at Universal Orlando in Florida. The two-day seminar offers a variety of networking opportunities and receptions for the acquiring industry as well as a tradeshow, breakout and keynote sessions, and focused training.

According to SEAA, “the Exhibit Hall features many of the leading credit card payment processors, equipment manufacturers, leasing companies and third-party vendors in the industry. Breakout sessions provide a small forum to learn and share information. Panel discussions are led by industry leaders and have been some of the most heavily attended sessions."

National Sales Trainer Todd Little will be in Booth #37 of the exhibit hall to discuss lifetime residuals and other benefits enjoyed by CrossCheck ISOs and others in the acquiring industry (see below).

The Southeast Acquirers Association is a not-for-profit, non-membership, independent association that is committed to providing regional opportunities for training, education, and networking in the acquiring community of independent sales organizations (ISOs) and member service providers (MSPs).

Day One – Monday, March 12

The first full day of programming begins with three hours of Certified Payments Professional Training by the Electronic Transactions Association. ETA’s Certified Payments Professional program is a notable standard of acquiring industryexcellence in the payments industry, demonstrating that an individual has achieved the knowledge and skills required to compete in today’s complex electronic payments environment.

Activities then transition to the SEAA Innovation Battle 2018 (3:00 – 5:00 p.m.) followed by an Opening Reception in the Exhibit Hall and finally, an After Hours Party at Mango's Tropical Café from 7:00 – 11:00 p.m.

The innovation competition recognizes products and innovation within the acquiring industry offering “originality, revenue opportunity, presentation quality and impact on the market.” The top 10 entries will be chosen as finalists to appear before a panel of judges with awards presented to the top four finishers.

Day Two – Tuesday, March 13

The Exhibit Hall is open during two sessions (9:00 – 10:45 a.m. and 2:30 – 4:30 p.m.) on the second day of programming in conjunction with overlapping Breakout Sessions, Opening Remarks, a Keynote Address and Panel Discussions.

Breakout Sessions 1 (10:00 – 10:50 a.m.) offers three concurrent tracks:

  • “POS State of the Union: Where We are and What’s Next” by Christopher Dismukes, Ingenico
  • “Security Challenges of the eCommerce Merchant” by Alex Kaluski, Trustwave
  • “Understanding Cryptocurrency & BitCoin” by Eric Brown, Aliant Payments

The next presentation consists of the Opening Remarks & Merchant Surcharging Panel (11:00 a.m. – 12:00 p.m.) with moderator Jill Miller, Varnum LLP and panelists Tom Sheridan, VISA; Ed Levene, CardCharge; Michelle Geraci, TRX; and Mark Dunn, Field Guide Enterprises.

The conference continues ambitiously with lunch, a Keynote Address by FBI agent and former NFL great Charles Tillman, the afternoon Exhibit Hall session and Breakout Sessions 2 (2:30 – 3:20 p.m.) with three more acquiring industryconcurrent tracks:

  • “High Risk Processing: Obstacles, Trends and Finding the Right Partner” by Ryan Yarter, Vantage Payments
  • “What Keeps Merchants Up at Night” with panelists Sonny Wooten, National Benefit Programs; Barry Davis, Womply; Andrew Altschuler, Consultant; Frank Fennell, KloseBuy
  • “RSPA – The New Frontier” by RSPA President and CEO John Kirk

RSPA, the Retail Solutions Providers Association, is a professional affiliation in the point-of-sale technology ecosystem for the acquiring industry, hardware manufacturers, software developers, distributors and other service providers which primarily serves the hospitality, general retail, supermarket or c-store vertical markets.

After a 10-minute recess, Breakout Sessions 3 offers three more concurrent sessions:

  • “Challenges of Cross-Border Processing” by Heather Petersen, National Merchant Association
  • “The Alphabet Soup of Merchant Acquiring” by Chas Gannon, FIS
  • “Fintech: How to Build a Relationship” (panel) with Natalia Tango, CardFlight

The annual SEAA conference concludes with a Happy Hour (4:30 – 5:30 p.m.) and Closing Reception (5:30 – 7:00 p.m.) in the exhibit hall.

acquiring industry

CrossCheck and the Acquiring Industry

CrossCheck provides payment solutions such as Check Guarantee, Remote Deposit Capture, Conversion Plus and Multiple Check to a number of U.S. verticals: auto retail, auto aftermarket, power sports, building supplies, medical/dental/veterinary offices and home furnishings.

In addition to benefits and lifetime residuals, CrossCheck offers affiliate programs and a number of merchant advantages to complement the ISO selling experience:

  • Sales support and training
  • Highest approval rates in the industry
  • 24/7/365 customer service
  • State-of-the-art technology
  • No-cost equipment placement program

Learn more by downloading our free guide.

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Topics: Events / Conferences, Independent Sales Organization (ISO)

Written by Joe Gargiulo

Mkt and Communications Mgr Joe Gargiulo has 25 years in copy writing, public relations and marketing. He enjoys connecting story leads to all aspects of the human experience.