Posted by Jessica Beaudry on Thu, Jun 14, 2018 @ 11:45 AM
NADA, the National Automobile Dealers Association, has represented the interests of new car dealers since its founding in 1917. Today, the association actively advocates, educates and provides a business community for over 16,500 members — dealers selling new cars and trucks located within the U.S. and abroad. Among NADA’s wide variety of business-enhancing resources, its social media accounts provide members with the latest association news along with a platform for networking with fellow members.By following these popular social media channels, members and nonmembers alike can:
- Stay up to date on industry news, trends and insights
- Discover new and existing dealer-specific educational opportunities and events
- Engage with automobile dealers and industry stakeholders worldwide
- Share expertise and learn from others
The association’s website is supported by social media accounts on Facebook, Twitter, Instagram, YouTube and LinkedIn.
For association information and updates, professionals can visit NADA’s Facebook account. Posts mainly consist of NADA blog articles, press releases and outside media coverage of the association. With a mission to act as the “voice of the dealer,” NADA also posts action alerts urging followers to contact their legislative representatives regarding issues that impact new car dealerships as well as their employees and or customers.
Followers can view a list of previous and upcoming events under the Events tab. Facebook videos are currently categorized under nine playlists — NADA Show 2018, Foundation, MyDealership.org, Dealership Operations, #NADA100 Highlights, Policy Issues, Auto Forums, Live Events and Louisiana flood relief — and can be found under the Videos tab. Lastly, its collection of photos dating back to 2011 showcase NADA events.
Since July 2011, NADA has kept followers informed on breaking industry news and recent events through its Twitter account. Alongside association news also posted to Facebook and LinkedIn, NADA retweets news from dealers, dealerships and other businesses. In addition, it also shares timely tweets on legislation regarding the auto industry from U.S. government accounts such as the U.S. House Floor. Stay tuned for live broadcasts which can be accessed through a link in the account’s description.
While NADA’s Instagram account was created in 2016, followers can view association photos dating back to 1922. Scroll back to earlier times such as a group photo of NADA members attending the 1923 Federal Trade Commission conference and an image of the 1939 NADA convention, “back when all attendees could fit in a ballroom.” Current content includes an inside look at committee meetings and policy meetings, and shares highlights from forums, shows and other events. The account also provides a link to NADA’s blog in the bio.
The NADA YouTube account houses over 300 videos. A sampling of the 18 video categories include NADA University, Dealer Stories, NADA Show 2018 Highlights, Legal & Regulatory Issues, Auto Sales Analysis, and NADA in Washington. Titles of recent videos include NADA Live Stage-How Dealers Can Drive Success on Google, Preserve Consumer Accounts on Auto Credit, ATD-My Dealership is Local, and Women in Automotive at NADA Show 2018. View their latest video, NADA Professional Series, below to learn about the association’s new “professional series grants certifications for new or high-potential department managers.”
Followers of NADA’s LinkedIn account will find content similar to Facebook. In addition, LinkedIn users have the opportunity to follow NADA’s pages — NADA Financial Literacy, NADA Show, MyDealership.org, and American Truck Dealers. NADA Financial Literacy covers efforts by the NADA Women Directors to present local schools with best practices in financial education. The NADA Show page focuses on the annual NADA Show and American Truck Dealers (ATD) shows that take place throughout the year. MyDealership.org posts content relating to the website, owned by NADA, which is a digital media initiative “designed to show the benefits of local dealerships to consumers, local communities, and car manufacturers.” American Truck Dealers (ATD), a division of NADA, advocates on behalf of new truck dealers. The corresponding LinkedIn page presents the latest group news and information.
How Automobile Dealers can Stay Connected to Success
In addition to reading about current industry happenings and connecting with fellow dealers on NADA’s social media channels, automobile dealers can use effective payment services to remain successful.
CrossCheck offers a variety of check payment services for U.S. merchants. Our C.A.R.S. program is specially designed for auto dealerships to provide quick and easy check payment processing with guaranteed check transactions. C.A.R.S. provides automobile dealers all of the benefits included in our Remote Deposit Capture (RDC) electronic processing program, along with additional enhancements such as Multiple Check, Check on Delivery (COD), 24/7 online transaction reporting and tech support.
Multiple Check helps increase sales by providing customers short on cash up to 30 extra days to make down payments while Check on Delivery mitigates risk by eliminating returned checks for parts and service sales.
Learn more by downloading our free guide.