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MachineryLink Revolutionizes the Heavy Equipment Industry

Posted by Maria Shayna Tzouvelekis | Fri, Jul 29, 2016 @ 07:00 PM

In a world where technology is reshaping personal and business relationships, MachineryLink has joined the sharing economy while revolutionizing heavy equipment rentals for agricultural dealers, retailers and farmers. Redefining community, the company is bringing farmers and dealers together from across the US, expanding the range of what one might consider their neighbor while maintaining small town values.

In October of 2015, the company expanded its virtual doors via a community-driven site that allows owners to register, list and lease equipment in a process resembling the renting of rooms on Airbnb. Expensive heavy equipment that sits idle during the off-season can turn a huge profit when shared through MachineryLink, creating a win-win situation for both the lessor and lessee.

MachineryLink is Shaking up the Sharing Economy for Heavy Equipment

“This is a big idea … one that comes as growers are struggling in the face of low crop prices that the U.S. Department of Agriculture projects will help make 2016 the least profitable year for America’s farm sector in more than a decade,” said MachineryLink President Jeff Dema.

The Kansas City-based company started as a combine leasing business in 2000, providing farmers access to equipment across 26 states to help reduce operating expenses. As the site states, “we have been trusted with saving farmers millions of dollars since we started 16 years ago, and are proud to continue the legacy.”

How Can Heavy Equipment Users Make the Most of MachineryLink?

  1. Create a profile and select a user title from the following categories: Farmer, Agricultural Retailer, Agricultural Equipment Dealer.
  2. Once registered, users can view their home dashboard and add specifics to their profile including a user photo, equipment photos and descriptions.
  3. Before leasing equipment, users must verify insurance that covers personal injury and property damage as well as payment information.
  4. Create a post offering equipment for lease and/or make a bid to lease someone else’s equipment.

What does MachineryLink offer? … Consider tractors, combines, sprayers, planters or even drones. 

Whether harvesting crops or paving roads, MachineryLink has heavy equipment for everyone.

Equipment categories include construction and general purpose; harvesting, hay and forage; landscaping, nursery and arborist; livestock; planting, sprayers, spreaders and floaters; and tender trucks, tractors, trailers, tillage equipment.

Stay tuned for an article featuring our interview with Jennifer Goldston, the vice president of marketing and communications at MachineryLink. We will discuss the latest news as well as specifics about how agricultural dealers and retailers can thrive with this unique heavy-equipment sharing service. 

Technology has helped this company bridge the gap between farmers and agricultural dealers, opening metaphorical doors and expanding into a virtual community that may outnumber the populations of some towns, counties or even states.

MachineryLink offers businesses the opportunity to make a profit where it wouldn’t otherwise have been possible.

Similarly, CrossCheck helps heavy equipment merchants complete sales that they otherwise would not have been able to make. Multiple Check, a down-payment tool for companies, enables customers to write 2-4 checks deposited by your company within 30 days, creating customer satisfaction and a sale for the company. To learn more about this payment solution tool, download the guide below.

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Topics: Heavy Equipment

Written by Maria Shayna Tzouvelekis

Maria Shayna Tzouvelekis is an Inbound Marketer at CrossCheck in Petaluma, CA.