CrossCheck Blog

Check Processing & Payments Information

Increase Auto Aftermarket Sales with Cooperative Marketing

Posted by Joe Gargiulo | Wed, Mar 09, 2016 @ 07:00 AM

Auto-Aftermarket-Retailers.jpgIt is often said that "success is gauged by the company you keep" and the same can be said of auto aftermarket retailers in a global economy where stiff competition encourages mutually-beneficial relationships with auto dealerships.

The spotlight shines on three outstanding auto aftermarket retailers that specialize in servicing one make of vehicle. This exclusive commitment adds a degree of separation between them and parts houses targeting dozens if not hundreds of auto types. It also creates sensational opportunities for them to partner with like-minded dealerships and vice versa. The whole is certainly greater than the sum of the parts as these cooperative marketing efforts attract a broader consumer base to increase sales.


American Muscle “caters to the needs of all late-model Ford Mustang and F-150 owners and enthusiasts.” The 13-year-old firm occupies a 115,000-sq-ft warehouse in rural Philadelphia and has been featured in magazines such as Modified Mustangs, Muscle Mustangs & Fast Fords, 5.0 Mustang & Super Fords, and Mustang Enthusiast. This forward-thinking org offers a dealer-pricing program in the US and Canada.



is a leading aftermarket parts house for German and Swedish-made cars driven in American. It specializes in servicing DIY retail customers, offering in-stock OEM parts; premium aftermarket brands such as Proparts, Febi-Bilstein, URO Parts, and Preferred; and its own custom-made products and kits as well as next-day shipping service. The company was founded in 2000 in suburban Hartford, Connecticut.



Across the continent in Phoenix, Arizona is Everything Nissan where the specialty of the house is OEM factory Nissan parts. The company offers expedited shipping via Fed Ex and Next Day Air as well as DHL for international destinations. It accepts returns for “almost everything” they sell except for electrical, used, installed or tried parts. Auto dealerships around the block or around the world would be well-served by partnering with such a committed retailer.


CrossCheck strikes partnerships with US auto aftermarket retailers via its suite of payment solutions. For example, Check Guarantee provides the ease of accepting checks without reservation. Checks are approved at the point of sale in seconds via terminal, phone or the web before being deposited. If an approved check is returned from the bank unpaid, it can be submitted to CrossCheck for processing and reimbursement. Learn how to mitigate the risk of accepting checks by downloading our free guide.

Check Guarantee


Topics: Auto Aftermarket, Increase Sales

Written by Joe Gargiulo

Marketing Specialist Joe Gargiulo has 25-plus years in marketing, communications and copy writing. As a writer, he enjoys connecting story leads to all aspects of the human experience.