It's not too late for consumers and auto aftermarket dealers to make the most of Fall Care Care Month by the Car Care Council. The campaign aims to increase auto aftermarket sales by creating promotional opportunities in April (National Car Care Month) and October. Funded and directed by the Auto Care Association, the non-profit's online "Industry Tool Box" provides resources, examples and pre-written messaging to help the auto aftermarket industry reach new customers and reinforce brand loyalty among existing ones.
"Fall Car Care Month in October is the ideal time to give your car some extra attention before harsh winter weather sets in," said Rich White, executive director of the Car Care Council. "Taking a little time for auto care now can help you avoid the headaches of a costly emergency breakdown later."
Opportunities to Cultivate Customers
The Car Care Council has estimated that the cost of unperformed vehicle maintenance in the U.S. is as high as $60 billion. Basic auto care goes a long way toward improving the safety and dependability of a vehicle.
Whether one is a "do-it-yourselfer" or the customer of a trusted auto repair shop, the Car Care Council recommends 10 fall procedures to ensure vehicles are operating at their best before winter arrives:
- Check all fluids, including engine oil, power steering, brake and transmission as well as windshield washer solvent and antifreeze/coolant.
- Check the hoses and belts to make sure they are not cracked, brittle, frayed, loose or showing signs of excessive wear.
- Check the battery and replace if necessary. Make sure the connection is clean, tight and corrosion-free.
- Check the brake system annually and have the brake linings, rotors and drums inspected at each oil change.
- Inspect the exhaust system for leaks, damage and broken supports or hangers if there is an unusual noise. Exhaust leaks can be dangerous and must be corrected without delay.
- Check the engine to make sure it is delivering the best balance of power and fuel economy and producing the lowest level of emissions.
- Check the heating, ventilating and air conditioning (HVAC) system as proper heating and cooling performance is critical for interior comfort and safety reasons, such as defrosting.
- Inspect the steering and suspension system annually, including shock absorbers, struts and chassis parts such as ball joints, tie rod ends and other related components.
- Check the tires, including tire pressure and tread. Uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
- Check the wipers and lighting so that you can see and be seen. Check that all interior and exterior lighting is working properly and replace worn wiper blades so you can see clearly when driving during precipitation.
The Car Care Council is the source of information for the "Be Car Care Aware" consumer education campaign, promoting the benefits of regular vehicle care, maintenance and repair to consumers. Visit the council's online media room at http://media.carcare.org for the latest car care news, or order a free copy of the popular Car Care Guide via www.carcare.org.
Whether it is winter, spring, summer or fall, offering payment solutions such as Multiple Check could mean the difference between completing an auto repair sale or turning away a customer. Multiple Check allows customers to write 2 – 4 checks to be deposited by a repair shop over a 30-day period. Car owners receive the services they need while CrossCheck guarantees the payment for the merchant. Learn how Multiple Check can improve auto aftermarket sales by viewing our free on-demand webinar.