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CrossCheck Takes the ALS Association Ice Bucket Challenge

Posted by Tom Lombardo on Fri, Sep 05, 2014 @ 02:37 PM

Even if the origin of the Ice Bucket Challenge is a little mysterious, having something to do with the host of NBC’s Today Show, Matt Lauer, responding on national television to a challenge from golfer Greg Norman on July 15, there can be no question that it was Peter Frates’ viral video that created the phenomenon that’s taken over the USA this summer.

Frates, the former Captain of the Boston College baseball team, associated the challenge with raising money for amyotrophic lateral sclerosis, commonly known as Lou Gehrig’s disease. Since he has ALS, dousing himself with ice water could be dangerous, so on July 31 he opted for a smiling, head bobbing dance to “Ice Ice Baby,” a 1989 hit by rapper Vanilla Ice.

His teammates responded zealously, and since then millions of ice cold videos have vastly expanded awareness of the disease – daily views of Wikipedia’s ALS article skyrocketed from 8,000 to 430,000 – and, incredibly, has raised over $120 million for groups searching for a cure and caring for the 30,000 Americans afflicted with the terminal neurological disorder.

Even Pete took the challenge in mid-August!

Over 100 CrossCheck employees took the challenge – all at once – and raised over $2,000. The company’s President and CEO, Dave Siembieda, called out other businesses in CrossCheck’s hometown of Petaluma, California; Tory Hotaling, Vice President of Consumer Relations, called out American Profit Recovery; and Director of Marketing, Andrew Donahey, called out marketing partner HubSpot.

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Here's our Phoenix office taking the challenge, too!

Tags: Philanthropy, CrossCheck