Posted by Andrew Donahey on Fri, Jun 28, 2013 @ 12:00 PM
Showrooming. You've heard of it, you've read a few articles about it, you've watched enough potential customers walk out after your sales staff's dissertation on your product, and now you're ready to take action. Your goal? Increased sales because of showrooming, not lost sales!
What is Showrooming?
Showrooming is when a consumer examines merchandise in a brick and mortar store, engages your staff for information and "test drives", then leaves the store to research the last variable, better pricing. Either way, they left your store and you've lost the sale.
Profile of a Showroomer
Think showrooming is not a serious threat to your business? It is. Here's a look at at how consumers are showrooming today.
Anderson Robbins Research for Linkable Networks says:
Best Buy says:
Deloitte Digital says:
A Harris Interactive Poll says:
© 2019 CrossCheck, Inc. All Rights Reserved.