Posted by Brandon Weaver on Fri, Aug 24, 2012 @ 10:00 AM
In our previous post, Top 3 Reasons Why Auto Dealership GM’s Thrive with Check Guarantee, we discussed the many roles of automotive dealership general managers. This position essentially oversees everything of the location. Often times they can be found on the sales floor, in the service department and outside representing the brand making sure the entire operation is running smoothly.
Let’s face it, purchasing a new vehicle is a high ticket item and big decision for consumers. More often than not, when consumers go to buy that shiny new car or truck they do not carry large sums of cash or use credit cards for the down payment - they use checks instead. Checks offer a convenient and familiar payment method for them, and increase the likelihood of sales for general managers.
As with most industries, the automotive industry is all about maximizing sales and revenue. But what sets dealerships apart from the competition is having a 5-star rating. To do this, dealerships need to constantly move inventory off the lot and replenish with new vehicles.
Meeting monthly sales goals is a priority, and is a healthy barometer to measure the ongoing success of a dealership. This is even more important for auto dealerships considering how competitive the market is, and the fact that Bloomberg News reports “consumer confidence figures rose unexpectedly in July.” General managers need to capitalize on these confidence numbers if they want to earn that 5-star rating.
A proven and cost-efficient method to exceed monthly sales goals and maximizing revenue is with check guarantee. Check guarantee offers auto dealership general managers the following benefits:
- Increased sales and revenue at the point of sale via check terminal and PC
- Approval on both out-of-town and out-of-state checks
- Premium services such as Multiple Check (hold check) programs to help customers gather funds
- Reduced risk and fewer returned checks
Another important priority for general managers is to improve and maintain customer satisfaction. This is because word-of-mouth is crucial and can lead to future sales. Welcoming check payments and offering check programs helps build customer loyalty.
Accepting check payments broadens your customer base for consumers who prefer not to pay with credit card or large sums of cash. A check guarantee service provides you and your dealership added protection for bad checks. It’s a win-win for general managers, and consumers too. General managers are able to enjoy a higher sales volume, and consumers are able to drive home their perfect vehicle the day they make a down payment.
Download our free guide to check guarantee; stop losing sales to your competition and earn that 5-star rating you deserve.