CrossCheck Blog

Check Processing & Payments Information

Check Services, Payment Technology and ISOs: A Lot to Like at ETA

Posted by Kris Coughtry | Fri, May 04, 2012 @ 10:00 AM

ETA CrossCheck TeamThe CrossCheck team just returned from showing off our check guarantee services and agent sales programs at the ETA Annual Meeting and Expo in Las Vegas. We asked our team what was their favorite part of the show. Here are their comments about this year's show and some of the highlights that made it a success.

Travis Powers, Vice President of ISO and Partner Relations:

"This year’s ETA show was exciting to me because of the increased level of interest in value-added products by both ISO’s and processors. Over the last few years, movement has been concentrated more towards core competencies. This year, however, the fact that you need to be a value-added service partner to capture more business as an ISO was highlighted. We heard this repeatedly from both partners and future partners looking for solutions that sell past just the core credit card processing."

Brandes Elitch, Director of Partner Acquisitions:

“I enjoyed working the booth. We had a good location this year, and we had some open space around the booth, so traffic was high. I was able to see a few old friends, people I have seen in various roles in payments for at least a decade. ISO’s are creative people, focused on making the sale, and to do this they have to continually reinvent themselves. Often, they do this by changing companies, but sometimes they just focus on different areas of the business. One person, who started and sold his own payments company a dozen years ago, just finished an important assignment at one of the largest ISO’s, and is now a consultant at Google. Since I am on the speaker’s committee, I also had the pleasure of moderating a session with three of the top analysts in the payments industry, and we had 120 people in the audience. There are always a lot of things going on at this show, and of course you can’t do it all, but it is fun trying.”

Shane Miller, Vice President of Information Services:

"This year’s ETA meeting, which was back in Las Vegas, provided me an opportunity to work with several key strategic vendors to further improve our check processing portfolio. Having the chance to specifically work with key partners on enhancements that will enable CrossCheck to broaden our services with respect to RDC, mobility and Check 21 processing make this show very worthwhile for us."

Chris Schumacher, Executive Vice President and Chief Operating Officer:

"My favorite part of ETA was meeting with interested ISO’s that were looking to sell a check guarantee solution.  ISO’s were very interested in our remote deposit capture with guarantee, along with our multiple check project to help increase their merchants' sales."

Todd Little, National Sales Trainer:

"The opening session with keynote speaker Guy Kawasaki was great! His presentation was inspiring, funny and very engaging. He provided some valuable information on relationship building and isn't that what sales is all about? ETA is always a great opportunity to connect and reconnect with others in our industry. For example, I had a chance to talk to the folks at TechTrex and learn more about their all-in-one terminal. It would be a great solution for our check guarantee merchants."

For a look at our team in action, be sure to visit CrossCheck's Facebook page for photos and videos. Click here to find out more about our sales opportunities.


Topics: Electronic Transactions Association (ETA), Independent Sales Organization (ISO), Electronic Check Processing

Written by Kris Coughtry