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Customization Counts: Why Check Processing Matters to Businesses

Posted by Chris Schumacher | Fri, Apr 01, 2011 @ 12:43 PM

Custimize your services Making your product or service stand out from those of your competitors is key to attracting and retaining customers. One way to do this is to provide customers with an opportunity to customize the product to meet their specific needs. As consumers, we appreciate being able to tailor a product or service so it is unique to our tastes, requirements, and budget, whether it's a new sofa, pair of sneakers, mountain bike or spa day. Businesses that can do this effectively differentiate themselves and gain customer loyalty, referrals and repeat business.

For a home furnishings business, having a special order upholstery program in place allows customers to choose from dozens of styles, colors and price ranges resulting in a piece just for them and like no other. Make the process easy, and they'll become a faithful repeat customer.

Another way to provide your customers with customization is to "unbundle" the products or services you offer. Think of how restaurants do this when they offer an ala carte menu along side the fixed price choices, letting the customer construct a meal from several options. Accommodating special requests is just as important as special orders. Does your business have opportunities to be creative with your offerings? Can you provide a menu of services that can be purchased separately as well as together? This can be attractive to customers who may not be ready or able to commit to a more encompassing purchase. It can be a great way to introduce your business to a new customer or client and will bring value to each single component, as well.

It is not just consumers that can benefit from "customizability." Businesses looking to increase efficiency and reduce costs should look for ways to customize the products and services they buy. A payment program with a menu of services and options, for example, may mean a business can save costs by purchasing only the services that apply to their business needs. Premium features or optional programs that cost more than a standard service, but provide savings in staff time or transportation, make financial sense and can save money in the long run. For information on customizing a payment program to meet the needs of your business, contact CrossCheck at (888) YES-2CHX (937-2249).

Topics: Chris Schumacher, CrossCheck, Electronic Check Processing

Written by Chris Schumacher