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A Delivery Strategy Can Deliver Sales

Posted by Chris Schumacher | Fri, Nov 19, 2010 @ 08:08 AM

delivery strategy It’s not uncommon to call a pizzeria and request delivery. For many pizza restaurants, a majority of their business is shuttled off to customers’ homes and offices. Now a variety of restaurants, grocery stores, and gift shops have made delivery of items an important part of their marketing strategy and they've seen a boost in sales. In tough economic times, taking your products and services to the customer can be an easy way to increase margins and gain loyalty.

Today’s lifestyles often leave little time for shopping, cooking and cleaning up and many restaurants, from quick-service to fine dining, have put delivery programs in place. What’s more, grocery delivery has boomed recently after a poor start a few years ago. Improved online ordering and local store fulfillment has resulted in growth for companies such as Safeway.com and has given these businesses a way to compete against the warehouse super stores. Customers like the convenience and fast turnaround. Gift stores, floral shops and many bookstores now offer delivery to customers who appreciate dealing with their neighborhood businesses instead of online giants.

Providing a convenient way to pay for deliveries is also crucial to increased profits and customer satisfaction. Accepting check payments can be a great solution; your customers don't have to worry about having cash on hand and it relives delivery personnel from having to carry a lot of cash or payment equipment. Many check providers offer a "Check on Delivery" service, approving the check over the phone with the initial order and helping ensure payment at the delivery point.

Make a delivery option an added benefit to your customers. Get started today with CrossCheck's COD Premium and Standard Guarantee services and get on the road to increased revenue and customer loyalty.

 

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Topics: Chris Schumacher, Increase Sales

Written by Chris Schumacher