Posted by Joe Gargiulo on Mon, Dec 17, 2018 @ 09:45 AM
The 2019 NADA Show at Moscone Center in San Francisco (Jan. 24 – 27, 2019) has ratcheted up its educational offerings to auto dealers and their department managers with the Professional Series, Distinguished Speaker Series, and multitrack seminar sessions and workshops. Education, of course, is only part of the program offered to attendees. Other components include the NADA expo, franchise meetings and social events.
The NADA Show has an established reputation as the premier event for automotive manufacturers and auto dealers. Its dedicated website for the show details schedules, keynote speakers, blog articles, travel and accommodations, exhibitors and more.
Educational Opportunities for Auto Dealers
The 2019 NADA Show takes a comprehensive approach to education with 100 opportunities delineated into multitrack seminar sessions, roundtable discussions and workshops led by distinguished speakers. A small sampling of topics from the seminars and workshops, Professional Series and Distinguished Speaker Series are highlighted below.
NADA has placed the full schedule of education sessions slated for the 2019 NADA Show on its website, enabling auto dealers to plan their experience around to the topics that most interest them.
According to NADA, “Attendees get to the heart of current issues and trends for all dealership departments. Our new, streamlined education format makes it easier than ever to choose those workshops that best apply to your dealership and your department.”
The NADA Show presents a plethora of multifaceted, interactive and customizable workshops by track and preferred learning style. “We tackle the big issues sensibly and realistically to give you both a fresh perspective and real-world solutions to take back to your dealership,” states NADA.
The following departments form the framework of the multitrack sessions in six specialty areas:
- Legal & Regulatory
- Fixed Operations
- Human Resources
- Variable Operations
The Dealer/Executive track alone has over 20 sessions covering a variety of timely subjects including this gem about operations at auto dealers.
“Run an Operationally Efficient Dealership Inside and Out” — This workshop demonstrates how operationally efficient dealerships leverage technology into the seamless connection of inventory management, marketing, F&I, sales and service while improving profits, employee satisfaction and the consumer experience.
The topics in Fixed Operations are equally compelling.
“Replicate F&I Success with Menu Selling in the Service Lane” — Attendees of this session by fixed-ops strategist Mark Queen will learn about the benefits of implementing a tablet-based write-up process with integrated menu selling in the service lane. He’ll then demonstrate how auto groups have successfully mandated menu selling for dozens of stores followed by a comparison of aggregate data from dealerships with and without a tablet-based write-up process with menu selling.
Every workshop in the Marketing track is worth attending; here is one great example.
“The Three Types of Videos Your Dealership Needs” — Acknowledging that 90 percent of consumers use videos during the shopping process, this session reviews the three most important types of videos needed by auto dealers:
- Product videos that include road-test information from independent reviews.
- VIN-specific inventory walk-around videos showing the actual vehicle.
- Customer testimonials that can be incorporated into digital marketing efforts such as social media and email marketing campaigns.
NADA Professional Series
The recently launched NADA Professional Series offers online and classroom training and certification to new and up-and-coming department managers working in sales, office, parts and service. The NADA Show features four workshops demonstrating each certification program, including the following example.
“Stopping Parts Obsolescence Before It Starts” for Parts Managers — This session is intended to show parts managers ways to stop the growth of obsolete parts. Attendees will learn the origin of obsolete parts, best practices and processes to keep obsolete parts below 5 percent of total inventory, and how to determine frozen capital in excess parts inventory.
Distinguished Speaker Series
The Distinguished Speaker Series offers a lineup of dynamic keynote speakers who go beyond the traditional workshop departments to discuss key topics in areas covering dealership performance, leadership, management, planning, human resources and corporate identities.
“From Apprentice to Visionary: How to Innovate in Business and Life” — Presenter Bill Rancic is an entrepreneur who adopted strategies that rejected conventional wisdom and established him as a household name. Rancic will share takeaways from his success story to help auto dealers “increase return on investment, improve market share, and reap the benefits of a more productive, motivated workforce.”
CrossCheck at the NADA Show
CrossCheck is a longtime exhibitor at the NADA Show and will be represented by two distinguished members of the Sales team. Senior Vice President Charles Dortch III and Sales Director Jason Lindell will be stationed in Booth #4924N where they will share check guarantee solutions including CrossCheck's Auto Industry RDC Solution (C.A.R.S.) program.
The service uses Remote Deposit Capture to electronically process and guarantee checks with funding to dealership business accounts in 24 – 48 hours.
C.A.R.S. saves time and money by eliminating claims submissions, bank visits to deposit checks, missed deposit dates and the collection of bad checks. C.A.R.S. also includes two premium services. Multiple Check helps increase sales by giving consumers 30 extra days to complete down payments without credit applications while Check on Delivery (COD) reduces risk by eliminating returned checks on parts department sales.
Download the free guide to learn more.