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2018 TRANSACT for Payments Technology Experts: Part Two

Posted by Joe Gargiulo | Tue, Mar 27, 2018 @ 10:20 AM

payments technologyTRANSACT 2018 takes place April 17 – 19 at the Mandalay Bay Convention Center in Las Vegas, offering two and one half days of conference programming for the payments technology industry. The trade event is produced by the Electronic Transactions Association (ETA), the world's largest payments industry trade group.

TRANSACT 2018 features an exhibit hall, networking opportunities, business luncheons and dinners, galas and awards, seminars and keynotes by leaders in payments technology. Attendees include financial institutions, payment companies, FinTech, technology innovators and resellers of payment processing services.

Part one of this series focused on attendees and new conference programming, part three is devoted to networking events, and part four offers analysis. This installment concerns an overview of the exhibit hall followed by a description of keynote presentations and the ambitious educational program.

Exhibit Hall

payments technologyTRANSACT 2018 offers 55,000 square feet of space and over 200 exhibitors interested in developing new business contacts or demonstrating innovative products and services.

Those looking to network include large financial institutions, independent sales organizations (ISOs), value added resellers (VARs), independent software vendors (ISVs), tech startups, entrepreneurs and many others.

The exhibit hall is also the conduit of other activities including keynote addresses, some seminar sessions and walled spaces built on the tradeshow floor: Software Zone, Discover Lounge and Executive Lounge and Meeting Hubs. For example, the Software Zone features “the hottest software companies that are transforming the payments landscape today, from customized apps to innovative systems that simplify back office operations.”


Educational opportunities abound at TRANSACT 2018 with six education tracks and dozens of sessions taught by specialists, offering new ideas and practical applications to increase market share with payments technology.

Five of the six tracks are presented concurrently from 9:00 AM - 3:30 PM on Tuesday, April 17 while the sixth is scheduled on Wednesday, April 18.

Tuesday, April 17

22nd Century Payments and the Connected Consumer

This track concerns transactions of the future where payments technology flows seamlessly from online to offline and integrates e-commerce with brick-and-mortar retail to create a fast, effortless experience for the consumer. The mobile point of sale will also be discussed: digital wallet platforms, integrated marking, embedded loyalty incentives, location-based interaction opportunities, and sophisticated, layered security. This track is subdivided into the following sections:

  • Big Data & Customer Service
  • Millennials, Generations & Changing Shopping Behavior
  • Emerging Retail Experience: New Technology
  • Round Table

payments technology

Integrated Payments/Software

The sales channel is changing rapidly with new players entering the market and disrupting older models. This track looks at ways of staying relevant, using the integrated payments opportunities to create new, “omni-channel experiences for merchant customers.”

Mobile/Digital Payments

The expanding use of smartphones and tablets has led to huge growth in mobile commerce. This track will include sessions addressing the rapid pace of innovation, coupled with discussions that focus on near-term challenges to ensure a vibrant and thriving mobile and digital payments ecosystem. Attendee will learn how to “further the potential to leverage innovation through new digital payment applications such as contactless cards, wearable devices, connected commerce and augmented reality.”

Politics & Policy

Through this track, attendees will hear the industry’s top policy advocates explore legislative and regulatory issues as well as the newest threats and opportunities with issues related to data collection, information sharing, uniform standards and breach notification.

payments technology

Risk, Fraud and Security Technologies

The payments industry handles $6 trillion in payments every year, making it a target for fraud and cyber-attacks. Nevertheless, new technologies and sophisticated strategies are helping to protect consumer data and secure transactions. This track will explore “the new, cutting-edge tools that are helping payments companies secure their information, manage risk and reduce fraud.”

Wednesday, April 18, 2018

Wednesday presents the most ambitious schedule of the conference with informative keynote addresses and the sixth educational track, Payments Facilitator Day.

Keynote Presentations

Keynotes include “The Future of Commerce” — a panel discussion moderated by Carol Grunberg, the head of Global Key Accounts, Ant Financial (8:30 – 10:00 AM).

payments technologyThis panel of industry leaders will address how to navigate the shifting landscape from each of their different perspectives: financial institution (Julie Pukas, Head of US Bankcard and Merchant Solutions, TD Bank), payments processor (Kim Fitzsimmons, US president, Chase Commerce Solutions), point-of-sale tech company (Jennifer Miles, EVP North America at Ingenico Inc.), and high-tech bank/startup accelerator (Reetika Grewal, head of Payments and Strategy Solutions, Silicon Valley Bank). The panel will discuss industry direction and their channels as well as the evolving collective whole of commerce.

Payment Facilitator Day

This premier industry gathering of Payment Facilitators is an all-day event (10:00 AM - 5:00 PM) discussing the latest trends and solutions in payment facilitators programs. Attendees will learn how to manage fraud and maintain compliance with a risk-based security strategy.

Other educational opportunities include a session entitled “Payment Terminals and Loyalty: A Value-Added Opportunity for Payments Providers” and ETA Law School.

Thursday, April 19

Thursday’s half day of programming kicks off with keynote presentations including “P2P The Next Payments Disruptor” — a keynote/“Fireside Chat” by Lou Anne Alexander, the Early Warning group president of Payment Solutions who will discuss how P2P and mobile applications are changing the payments industry.

Next, a discussion of the payments space by ETA CEO Jason Oxman is expected to provide great insights before the presentation of a Certified Payments Professional Review Course (10:00 AM - 12:00 PM).

Payments Technology at CrossCheck

Join the CrossCheck Partners and ISO Relations team at booth #736 (in the center of the expo hall) during exhibit hall hours to discuss reselling and referral opportunities. Vice President Travis Powers, Director of Partner Acquisitions Brandes Elitch, and National Sales Trainer Todd Little will review CrossCheck’s favorable terms for partner organizations and ISOs.

Download our free guide to learn more about the CrossCheck reselling program.

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Topics: Events / Conferences, Independent Sales Organization (ISO)

Written by Joe Gargiulo

Mkt and Communications Mgr Joe Gargiulo has 25 years in copy writing, public relations and marketing. He enjoys connecting story leads to all aspects of the human experience.