Posted by Jessica Beaudry on Wed, May 02, 2018 @ 08:12 AM
U.S. consumers are spending more time in their own backyards, according to a 2018 Casual Living Survey. With increased use of outdoor living spaces comes the need and want for upgraded furnishings and décor. To meet consumer demands and style preferences, encourage in-store visits and grow sales, home furnishings dealers can supply shoppers with a variety of trending products suitable for summer entertainment.The Outdoor Living Room
This year’s outdoor living concepts are trading out backyards sparsely furnished with uncomfortable, bland furniture for comfort and luxury. Improvements in design and materials have made creating an “outdoor living room” with long-lasting, lavish furniture and accessories possible.
Advanced durability with weather-resistant and mildew-resistant materials allow for an extensive range of outdoor furniture styles. For example, luxury chairs and sofas resembling indoor furnishings boast lacquered frames; tailored detailing; soft, rich upholstery; velvet; and artisan carved features. The Kingstown Sedona collection, created by the 2018 Winter Las Vegas Market outdoor furniture featured exhibitor Lexington Homebrands, embodies this trend.
Other popular styles include wicker-like furniture made of polypropylene weaves to withstand outdoor conditions, Midcentury modern inspired pieces, ergonomic designs for higher levels of comfort, and multifunctional furniture such as modern nesting tables.
Consumers are opting for décor that helps create a cozy and inviting outdoor atmosphere. To mimic fully-furnished interior spaces, consumers are adding soft indoor/outdoor rugs, lamps with water-resistant LEDs, candle holders, sculptures, and televisions. In addition, home furnishings dealers can offer oversized pillows and cushions specifically designed for the outdoors, a must in 2018 outdoor accessories.
Outdoor fireplaces and fire pits are becoming the focal point of many backyards. From portable tabletop fireplaces to large fire pit tables, fire features of varying sizes provide a campfire experience and encourage socialization. In addition to classic round pits, on-trend shapes include square, rectangular, angular and unique designs.
In a more dramatic interpretation of this trend, gas-fueled outdoor fireplaces add spectacular ambiance and create a true backyard living room. Consumers with freestanding or built-in outdoor fireplaces are embellishing these features with ceramics, glassware, yard art and lanterns. Home furnishings dealers can meet consumer demands by stocking these items. In addition, businesses can promote trending merchandise on social media channels such as Facebook, Twitter, Instagram and YouTube to inform and attract shoppers. Consider starting a “trending item of the day” series, producing videos of in-store displays and posting photos of store displays. Consider sharing content from brands offered such as this promotion video by Tropitone Furniture Co.
Themes and Colors
The focus on high quality, stylish outdoor furniture has produced a number of trending décor themes:
- Minimalism — Taking the indoor décor trend outside, consumers are outfitting their yards with carefully selected statement pieces. While Scandinavian designs and shades of white, gray and black dominate the minimalism market, consumers are incorporating personal preferences such as bright accent colors.
- Coastal — Embodying a west coast casual vibe, the coastal outdoor furniture color pallet consists of light blues, greens, tans, whites and grays. Essential components include beach themed prints, sealife-shaped accessories, wicker furniture, and hammocks.
- Mosaics — Patio dining sets with mosaic tops range in colors from muted neutrals to bright patterns.
- Bold patters — Stripes and geometric shapes on accent pieces add visual interest to generally neutral setups.
- Vintage — Newly produced furnishings with vintage elements such as sleek metal chairs with colorful cushions and distressed wooden tables continue to be popular.
Business Enhancing Solutions for Home Furnishings Dealer
To increase foot traffic in stores, lead consumers to the business website, improve consumer satisfaction and customer retention rates, and help ensure a profitable future, dealers can sell on-trend home furnishings and promote the items with creative store window displays and frequent social media posts.
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CrossCheck’s standard Check Guarantee service assists merchants by approving checks at the point of sale via terminal, phone or internet. Merchants then deposit approved checks at the bank. Returned checks with an approved status may be submitted to CrossCheck for processing and reimbursement. Standard Check Guarantee includes 24/7/365 customer service with a live representative; technical support; account set-up and training; and approval of out-of-town checks, out-of-state checks, and checks from U.S. territories and Canada. Learn how to confidently accept checks with reduced risk by downloading our free guide.
Tags: Home Furnishings