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Specialty Retail Focus: the Music Store

Posted by Joe Gargiulo on Wed, Mar 08, 2017 @ 01:00 PM

Adolescent boys have dreamed of playing guitar ever since Chuck Berry recorded “Johnny B Goode” in 1958. Of course, many teen girls now have those same aspirations. Whether they include plugging in and turning up the volume, or simply strumming an acoustic six-string, their visions are generally accompanied by numerous trips to the local music store and test driving an “ax.”

Early visits to specialty retail music stores entail a lot of gawking and listening to other people play. In fact, there’s an excellent chance that one of the employees is a weekend guitar slinger in a local rock band. When business is slow, they might pick up a sunburst Fender Limited Edition Stratocaster with a rosewood neck and play a few bars — with gnarly volume and digital delay, of course — to an iconic guitar-hero song from any number of eras.

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Tags: Specialty Retail

Specialty Retailers to Profit from Super Bowl and Valentine’s Day

Posted by Joe Gargiulo on Fri, Feb 03, 2017 @ 08:12 AM

The combined $32.3 billion that Americans are predicted to spend this year for the Super Bowl and Valentine’s Day translates to increased profits for specialty retailers across the country. The data was produced by a cooperative effort of the National Retail Federation and Prosper Insights & Analytics.

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Tags: Specialty Retail

Specialty Retailers: Amazon Shoppers Prefer Brick & Mortar

Posted by Andrew Donahey on Mon, Oct 19, 2015 @ 08:27 AM

It's true -- Timetrade discovered that if Amazon opened a store nearby, 71% of its online shoppers would go to the store instead of the website.

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Tags: Specialty Retail

Secrets Specialty Retail Can Learn from Teen Romance

Posted by Tom Lombardo on Wed, Oct 14, 2015 @ 02:23 PM

Specialty retail owners and managers who want an outstanding fall season might focus on this simple but ruthless truth: you're romantically involved with your customers, and getting a sale is like getting a date.

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Tags: Tom Lombardo, Specialty Retail

Specialty Retailers Ramp Up Sales Psychology for Year's End

Posted by Tom Lombardo on Tue, Sep 22, 2015 @ 09:18 AM

It's possible that researchers at Carnegie Mellon have gotten a little carried away with their analysis of sales psychology. They took brain scans while people were shopping and found out that when they decide to buy, their "insular cortex" activates: 

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Tags: Retail, Tom Lombardo, Specialty Retail

Four Strategies Retailers Must Know Before the Holidays

Posted by Tom Lombardo on Sat, Sep 19, 2015 @ 01:00 PM

Want outlandish success this holiday season?

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Tags: Retail, Tom Lombardo, Specialty Retail

Secret Summer Retail Selling Tips

Posted by Tom Lombardo on Fri, Apr 03, 2015 @ 07:00 AM

Part of Pixar’s cleverly subversive 2008 hit movie, Wall-E, takes place on a gigantic spacecraft where society resembles life on a cruise ship. People never need to rise from their mobile recliners, so most are overweight and largely fixated on the next thing they can suck out of a cup with a straw. The two kids in this still don’t even look at each other to talk, preferring to engage the ever-present screen floating in front of them.

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Tags: Retail, Check Guarantee, Tom Lombardo, Specialty Retail

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