With much of the country about to face the sharp blade of winter, motorcycle dealerships across America will have time to fine-tune their marketing strategies for next year’s riding season. Sooner or later, it will be wet and cold with snow and ice, and the number of customers walking into showrooms will dwindle down to a trickle. Consequently, there will be time to reminisce about last summer’s rides and tackle those long-overdue plans for the future. Looking ahead is great, but don’t lose sight of today because there’s still time to place warm bodies on those cold seats in the showroom. Start with the low-hanging fruit.Read More
It makes perfect sense that Mad Max: Fury Road features awesome motorcycles and is widely acclaimed as a “feminist movie.” Its main characters, including the heroine, use the bikes (among other things) to win their freedom from a misogynist patriarchy.Read More
Heavyweight motorcycles constitute over 60% of the U.S. motorcycle market, and while barely-street-legal bikes fascinate us (the new Kawasaki can go 200 mph, the new Ducati has pistons four and a half inches across, and the new BMW has four strokes in-line, for starters) motorcycle dealers ready to expand their operations have a lot to gain by looking at how that heavyweight market operates.
Why More Women are Riding Motorcyles and How That's Driving Change
Since this winter got off to such a strong start, burying half the country under snow earlier than it has in a decade, there’s a slight chance that you’ve been spending it practicing wheelies on your ice tires, trying to compete with the new Guinness Book record holder. He did it at ninety miles an hour for 200 meters, and he has only one biological leg:
How many “Top 10 Sport Bike” lists do you think there are on the Internet? If you’re like most successful motorcycle shop owners and managers you sincerely don’t care because you have your own Top 10 list that will blow anyone else’s out of the water. (Only people who think like that succeed in this business.)
Running a motorcycle or power sports dealership is no easy task as you have to be aware of industry trends, manage employees, and understand an all-important accounting concept, FIFO (First In, First Out).