- Psychological research shows that if you create a welcoming environment (1957 Chevy optional) …
- New Friedman’s Building Materials and Home Improvement Store in Petaluma, California
- …you make people feel like they belong.
- And that has a positive impact on both employees and customers:
- Employees are more… Cooperative Conscientious Accurate
- And customers trust you.
- So how do you welcome people to your business…. before they even meet you?
- North American Sweeper magazine says that: “a clean parking lot invites people to enter your business with a positive feeling.”
- So what feeling does your parking lot create?
- How does this one make you feel:
- Or these two:
- Would you get out of your truck to spend thousands on materials for your upcoming make-or-break construction contract?
- Probably not.
- North American Sweeper also says that: “A clean parking lot encourages people not to litter.”
- And “a clean parking lot can deter loitering and crime.”
- Of course, sometimes a worn out parking lot can look inviting…
- Even beautiful…
- But not professional.
- For most building materials suppliers, your parking lot gives your customer his first impression of your business.
- Are you average?
- Are you extraordinary?
- Are you faking it?
- Or are you trying to optimize what you already have?
- It’s OK
- Here’s an example from CrossCheck’s home town…
- This building materials company provides materials for many projects done in our county.
- When a customer sees their orderly, tree lined parking lot….
- They expect to see an orderly, LEED Certified selection of materials:
- Here’s a nice example of a much smaller company:
- Did this last winter destroy your parking lot? It ruined a lot of them…
- If you replacing it makes more sense than patching it (again)…
- Go with the LEED flow and recycle the whole thing.
- For Construction Pros magazine says that “preservation” and “sustainability” have become essential facets of many pavement projects.
- Your asphalt and a predetermined thickness of base material can be pulverized , blended and stabilized with additives -- and then put right back where it is now.
- It’s called “full-depth reclamation.”
- Even more extreme eco solutions are also possible:
- But be careful not to get carried away by a fad.
- Landscape Architecture magazine says that light colored pavement doesn’t actually help the environment.
- So however you approach your parking lot…
- …remember that you never get a second chance to make a first impression.
- Your parking lot may make that first impression… …so make sure it’s a good one:
- …and you never know who might show up, or how big their order might be:
- You never get a second chance to make a last impression, either…
- …so before you send your customer back out into your beautifully manicured parking lot, make sure you closed the sale and left your customer smiling.
- We offer the highest check approval ratio in the industry…
- …which lets you close business right now, with your customer’s preferred method of payment.
- And we guarantee every check we approve, so you know you’ll get paid.
- Learn more here: www.cross-check.com 888-937-2249
Topics:
Building Materials