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Choose Your Check Guarantee Company Based on Reality

Posted by Tom Lombardo | Sun, May 11, 2014 @ 06:00 AM

Check Guarantee CompanySeeing is definitely not believing. Illusionists like David Copperfield and Ricky Jay have made this fact into an art form worth millions, and when they perform, you witness all sorts of happenings that are clearly impossible. You know none of it is real, but you don’t care because that’s the entertainment you expected. As the illusionists love to say, “Magic is the only honest profession. We tell you we’re going to deceive you, and then we deceive you.”In the business world – the real world – illusions are frowned upon, and for good reason. When you’re entering into a commercial arrangement, you and your prospect need to know that what you both think is happening is what is actually happening.

Unfortunately, ensuring that is not so easy, because on occasion we all see illusions instead of what’s really there. Sometimes, for example, a businessperson evaluating a product or service might focus so intently on cost control that he deceives himself into seeing an illusion of quality that isn’t really there.

You’ve probably dealt with this in your own business. You know you provide great value to your customer when you sell your product or service. You provide high quality at an excellent price. But sometimes you lose a sale because your prospect decides to go with a less expensive alternative. It’s frustrating because you know that you provide “real world” value -- and because you suspect that your prospect bought nothing more than the illusion of quality.

You can help prospects avoid this mistake by providing them with a checklist designed to help them focus on the real world while breaking down any illusions.

Our check guarantee company checklist is excerpted below:

CrossCheck

Other

 Highest guarantee approval percentages

 

 Free loaner equipment program

 

 Free tech support available 24/7/365

 

 Account flexibility to meet unique needs

 

 Strict data, security & procedure compliance

 

 30+ years of check processing innovations

 

 Strong industry association membership

 

 A+ BBB rating

 


With this checklist in hand, and after a little research, our prospects can quickly find out a number of things about our competitors. They may find out that our competitors approve a smaller percentage of checks. They may find out that tech support is only open during business hours, and that they have to pay an extra fee for it. They may find out that they must buy new equipment. They may find out that unique account service requests confound a fledgling check guarantee company. The key is to find out potential deficiencies before you sign on.

Our checklist makes illusions evaporate right before our prospect’s eyes and you can do the same thing for your business.

List the most compelling elements of your value proposition and let your prospect fill in the “other” column. You’ll get the sale for the same reason we do – by providing the highest value in the “real world,” and by never dealing in illusions. Learn more about our check guarantee company:

 

Check Guarantee Insider's Guide

Topics: CrossCheck, Check Guarantee

Written by Tom Lombardo